Business Development Manager

Employment: Full-time, Permanent

Location: The Paragon, Singapore

Salary Range: SGD4,000 SGD5,000

Company Description

At International Cancer Specialists, we are dedicated to providing comprehensive and personalized cancer care, combining medical expertise, cutting-edge diagnostics, and compassionate support. Our mission is to inspire hope, confidence, and trust in every patient we serve. With our continued expansion, we are looking for passionate and skilled professionals to join us. If you are committed to making a real impact in patient-centered cancer care and seek a supportive, growth-oriented environment, we invite you to be part of our journey to redefine excellence in oncology care.

Role Description

This position is responsible for leading ICS's business development strategy in Singapore, strengthening brand presence, and driving patient referrals through strategic partnerships with medical professionals and healthcare providers. This position also focuses in expanding ICS's referral network, identify growth opportunities, and develop strategic initiatives to enhance awareness of ICS's cancer care services. Working closely with ICS leadership, marketing, and medical teams, the Business Development Manager will oversee outreach programs, drive market expansion, and support long-term business growth in Singapore.

What You'll Do

1. Business Development Strategy & Partnerships

· Develop and execute overall business development strategy to drive patient referrals and business growth.

·  Lead and manage the Business Development team, setting KPIs and monitoring performance.

·  Build and maintain strategic relationships with specialists, GPs, hospitals, and allied healthcare providers.

·  Expand ICS's referral network through structured outreach and partnership initiatives.

·  Identify new growth opportunities including partnerships with hospitals, insurers, and corporate clients.

·  Maintain and strengthen relationships with ICS Singapore's existing pool of specialists and partners.

·  Represent ICS at networking events, industry forums, and stakeholder meetings.

2. Marketing, Branding & Digital Strategy

·  Oversee marketing and branding initiatives to support business development objectives.

·  Collaborate with overseas marketing team to align digital campaigns with local growth priorities.

·  Guide digital marketing strategy including social media, SEO, and paid campaigns.

·  Ensure consistent ICS brand positioning across all outreach and marketing materials.

·  Review campaign performance and recommend optimization strategies.

·  Oversee vendor relationships for marketing and branding initiatives.

3. Community Engagement & Market Development

·  Lead community outreach initiatives to strengthen ICS brand awareness.

·  Drive engagement programs targeting referring doctors and healthcare partners.

·  Identify opportunities for educational events, seminars, and partnership activities.

·   Analyze market trends and competitor activities to refine growth strategy.

·   Support service expansion and new business initiatives in Singapore.

●  Bachelor's degree in Business, Marketing, Healthcare Management, or related field.

●  Minimum 3-5 years of business development experience, preferably in healthcare and min 2 years in a leadership or managerial role.

●  Strong knowledge of Singapore healthcare landscape preferred. Experience in oncology, specialty care, or private healthcare preferred.

●  Proven track record in building referral networks and strategic partnerships.

●  Strong stakeholder management with specialists, hospitals, and healthcare providers.

●  Experience in healthcare marketing and brand positioning preferred.

●  Strong strategic thinking with hands-on execution capability.

●  Excellent communication, negotiation, and presentation skills.

●  Strong analytical, planning, and organizational skills.