We are seeking a results-driven Robotics Business Development Manager to drive the growth of our robotics business across Singapore and Malaysia. This role combines business development, technical sales, and project ownership, with a strong focus on application-led selling, strategic account development, partner ecosystem expansion, and robotics solution deployment.
Our client is a leading global MNC specializing in industrial automation and advanced manufacturing solutions. With a strong presence across Asia-Pacific, the company provides innovative technologies in robotics, motion control, sensing, machine vision, and factory automation, serving customers across industries such as semiconductors, electronics, automotive, logistics, food & beverage, and life sciences.
The Job
Sales Strategy & Business Growth
- Drive the growth and overall business performance of the robotics portfolio across Singapore and Malaysia.
- Develop and execute country-specific go-to-market strategies to achieve sales objectives.
- Identify and prioritize target industries and applications, including semiconductor transportation, material handling, inspection, and factory automation.
- Conduct market analysis to identify new business opportunities and strengthen market positioning.
Business Development
- Identify, develop, and convert new business opportunities through both commercial and technical engagements.
- Build and maintain a strong sales pipeline through customer visits, networking, marketing initiatives, and industry events.
- Collaborate closely with internal engineering, product management, and application teams to develop competitive technical proposals.
- Work with system integrators, OEMs, and channel partners to deliver integrated robotics and automation solutions.
- Monitor competitor activities and industry trends to identify growth opportunities.
Key Account & Partner Management
- Develop and maintain strong relationships with key customers, distributors, system integrators, OEMs, and channel partners.
- Understand customer requirements and recommend suitable robotics and automation solutions.
- Strengthen strategic partnerships to expand market reach and enhance competitive positioning.
- Take ownership of key customer opportunities from qualification through successful deployment.
Project Ownership & Solution Delivery
- Lead the end-to-end management of strategic robotics projects in collaboration with Application Engineers, Service teams, and system integration partners.
- Coordinate project execution to ensure alignment between customer expectations, technical feasibility, project timelines, and commercial objectives.
- Manage project risks, scope, and overall delivery to ensure successful implementation.
Technical Sales & CRM Management
- Engage customers to understand their automation challenges and provide appropriate technical recommendations.
- Support proof-of-concept activities, product demonstrations, and solution validation alongside Application Engineers.
- Qualify and manage sales opportunities within the CRM system to ensure pipeline visibility, accurate forecasting, and timely closure.
- Ensure customer requirements are aligned with the company's robotics capabilities and solutions.
Performance Reporting & Market Intelligence
- Prepare regular sales forecasts, pipeline reports, and business performance updates.
- Analyse market trends, customer feedback, and competitor activities to refine sales strategies.
- Stay abreast of emerging robotics and automation technologies to identify new business opportunities.
Requirements
- Diploma or Bachelor's in Engineering (Mechatronics, Electrical, Robotics, Automation, or relevant).
- 3 years of experience in technical sales, business development, or application engineering within robotics, industrial automation, or related industries.
- Good understanding of robotics solutions, industrial automation, and factory automation applications.
- Experience working with system integrators, OEMs, or industrial automation partners is highly preferred.
- Strong business development, presentation, negotiation, and stakeholder management skills.
- Comfortable leading technical and commercial discussions with customers and partners.
- Experience using CRM systems for pipeline and opportunity management.
- Willingness to travel within Singapore and Malaysia (approximately 50-70%).
Preferred Qualifications
- Hands-on experience or certification with robotics platforms such as Omron, FANUC, ABB, KUKA, Mitsubishi Electric, or Yaskawa.
- Experience in robotics system integration or automation solution deployment.
- Proven ability to develop sales strategies and drive business growth in industrial automation markets.
Next Steps
Interested applicants, please send your updated resume to [Confidential Information]. Only shortlisted candidates will be contacted.
Gillian Yoong | Senior Consultant | EA Licence No.91C2918 | Personnel Reg No: R23116350
Gillian Yoong
Direct Line: +65 6697 7981
EA License No: 91C2918
Personnel Registration Number:R23116350
