Business Development Director

1. Revenue Growth & Market Expansion

• Develop and execute a comprehensive business growth strategy for roast duck products across multiple channels.

• Identify and secure new B2B customers including restaurants, food courts, caterers, supermarkets, and distributors.

• Expand into modern trade, online retail platforms, and corporate bulk sales.

• Explore export opportunities and regional market entry strategies (e.g., ASEAN markets).

• Achieve revenue and margin targets aligned with company growth objectives.

2. Channel Development & Partnerships

• Build strategic partnerships with:

  • F&B chains

  • Cloud kitchen operators

  • Supermarket groups

  • Catering companies

  • Corporate clients

• Negotiate supply contracts and pricing agreements.

• Structure distributor networks and dealer incentive programs.

• Collaborate with logistics partners to ensure reliable cold-chain distribution.

3. Brand Positioning & Product Commercialisation

• Work closely with the central kitchen and R&D team to commercialise:

  • Vacuum-packed roast duck

  • Ready-to-heat retail products

  • Festive gift sets

  • Premium herbal or specialty variants

• Develop go-to-market strategies for new product launches.

• Support marketing campaigns, promotional bundles, and seasonal sales strategies.

4. Financial Strategy & Commercial Planning

• Develop annual sales forecasts and growth budgets.

• Monitor gross margins, contribution margins, and pricing structures.

• Implement data-driven demand planning aligned with production capacity.

• Optimise pricing strategies to balance competitiveness and profitability.

5. Competitive Intelligence & Market Research

• Analyse competitor pricing, positioning, and product offerings.

• Identify emerging consumer trends in roast meats, ready-to-eat meals, and premium poultry.

• Assess regulatory and certification requirements for export markets.

• Recommend strategic pivots based on market insights.

6. Leadership & Team Development

• Build and lead a high-performing sales and business development team.

• Establish performance KPIs and incentive structures.

• Drive a culture of accountability, innovation, and commercial discipline.

• Collaborate cross-functionally with operations, finance, and procurement teams.