1. Daily Core Responsibilities
Your primary task is to apply design thinking to business problems.
Untaylored
- Business Model Prototyping: Instead of wireframing screens, you wireframe revenue streams. You'll use tools like the Business Model Canvas to map out how a company creates, delivers, and captures value.
- Market & Competitive Intelligence: You conduct desk research to analyze industry trends, competitor profit/loss statements, and disruptive market shifts.
- Financial Validation: You translate qualitative design ideas into hard numbers. This includes creating financial projections, calculating Total Addressable Market (TAM), and defining KPIs to measure a project's success.
- Experimentation & De-risking: You design experiments (like pilot programs or landing page tests) to prove that customers will actually pay for a new service before the company invests millions. IDEO +4
2. Strategic Deliverables
A typical week involves producing strategic artifacts that bridge the gap between creative teams and the boardroom:
Untaylored
+1
- Go-to-Market (GTM) Roadmaps: Planning the exact steps to launch a new product.
- Value Proposition Design: Identifying the unique must-wins that make a service more attractive than competitors.
- Service Blueprints: Mapping out the internal operations (staff, tools, processes) needed to support a new business model.
- Stakeholder Pitch Decks: Translating human-centered design insights into business language for senior management. BOI (Board of Innovation) +3
3. Collaboration Scope
You rarely work alone you are the translator in cross-functional teams:
BOI (Board of Innovation)
- With Designers: You provide the guardrails by ensuring their creative ideas are technically feasible and financially sound.
- With Engineers: You help define the minimum requirements needed for a Minimum Lovable Product (MLP).
- With Executives: You act as a strategic partner, helping them see the long-term ROI of design initiatives. Untaylored +2
Career Environments in Singapore
- In-house (e.g., DBS, Grab): Deep focus on the long-term evolution of a single brand's business models.
- Innovation Labs (e.g., BCG X): Rapidly building and launching entirely new ventures from scratch.
- Design Agencies (e.g., IDEO): High-variety, project-based work across different industries like healthcare, finance, or retail. IDEO +5
