Brands Communication Specialist

Responsibilities

• Plan and execute integrated marketing campaigns across digital (social media, email) and physical (in-store) touchpoints to drive sales and brand awareness.
• Draft and edit high-quality content, including press releases, blog posts, and social media scripts. You may also be expected to film and edit short-form videos (e.g., Reels or TikToks) for retail promotions.
• Act as a custodian for the brand's visual identity and tone of voice, ensuring all marketing materials and store communications align with global or local guidelines.
• Coordinate media launches, handle press inquiries, and monitor brand sentiment in the local market. This includes managing relationships with journalists and influencers.
• Organize and manage logistics for showroom experiences, pop-up events, and in-store workshops to engage customers directly.
• Monitor campaign KPIs and social media metrics to provide actionable insights for future marketing strategies.

Key Skills

• Strategic & Creative: Ability to translate brand frameworks into practical communication tools that resonate with the local Singaporean audience.
• Technical Proficiency: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator) and content management systems (CMS) is often essential for creating retail collaterals.
• Stakeholder Management: Strong interpersonal skills to collaborate with internal teams (Sales, E-commerce) and external vendors or agencies.
• Adaptability: The retail environment is fast-paced you must be able to manage multiple projects and meet tight deadlines, sometimes working weekends for major launches or events.

2-3 years of relevant experience preferred.

Remuneration will commensurate with experience. Range from SGD3000 to SGD 5000.