Branding, Communications, and PR Manager

About The Company

At Foundation Healthcare, we believe that all stakeholders in the healthcare ecosystem must work closely together to deliver better value for the patients we care for. We believe healthcare should be: accessible, affordable and accountable. Currently one of the largest multi-specialty private specialist groups in Singapore, we are supported by our proprietary technology platform and strategic partnerships. Work with us to reimagine and build out the foundation for modern healthcare.

Our Culture

We dream big. We push boundaries. All while remembering the importance of laying the right foundations to build a sustainable organization.

We are a team of passionate and dynamic individuals pursuing our best daily. We respect everyone's ideas and talents, and we embrace diversity.

Job Description

We are looking for a Communications, Branding and Public Relations (PR) Manager who is passionate about reshaping private healthcare, and is excited by the opportunity to help shape the voice and identity of one of Singapore's leading private specialist healthcare groups.

You will be responsible for strengthening Foundation Healthcare's corporate brand, developing compelling communications and content, building meaningful media relationships, and supporting the Group's thought leadership and reputation across multiple stakeholders.

You will work closely with senior leadership, medical specialists and internal teams to translate complex healthcare, business and clinical topics into clear, compelling and engaging narratives.

You will also work with external agencies and partners to deliver integrated communications and PR initiatives across multiple channels.

As Foundation Healthcare continues to grow, this role will play an important part in shaping how the Group is perceived - from how we communicate our vision and achievements, to how we tell the stories of our doctors, patients, people and innovations.

Key responsibilities include:

a. Brand & Positioning

• Develop and strengthen Foundation Healthcare's brand positioning, messaging and identity as an integrated specialist healthcare platform.
• Ensure consistency and quality of the Foundation Healthcare brand across corporate, digital, clinic and patient-facing touchpoints.
• Develop and maintain brand guidelines, messaging frameworks and communication standards across the Group.
• Work with specialty and clinic teams to build differentiated yet cohesive brands and propositions.

b. Corporate Communications & PR

• Develop and execute integrated communications and PR plans aligned with the Group's strategic priorities and business objectives.
• Manage corporate announcements, media releases, key milestones, partnerships, events and other reputation-building opportunities.
• Build and maintain strong relationships with journalists, media outlets and relevant industry stakeholders.
• Identify and proactively develop opportunities for positive media coverage and storytelling.

c. Thought Leadership & Content

• Develop compelling narratives and content that position Foundation Healthcare and its specialists as credible voices in healthcare.
• Create and edit high-quality content including thought leadership articles, media materials and corporate communications.
• Work closely with doctors and senior leaders to translate clinical expertise and complex healthcare topics into accessible, engaging content for different audiences.
• Identify opportunities to showcase the Group's expertise, innovation and impact through relevant platforms and channels.

d. Internal & Stakeholder Communications

• Develop clear and engaging communications for employees, medical specialists, partners and other key stakeholders.
• Support leadership communications and internal organisational initiatives.
• Help ensure that employees and specialists understand and can effectively communicate the Group's vision, priorities and value proposition.

e. Reputation & Issues Management

• Monitor emerging issues and developments that may impact the Group's reputation.
• Develop and maintain appropriate crisis and issues communication protocols.
• Support the organisation in responding to sensitive or high-profile matters with clear, timely and considered communications.

f. Agency & Project Management

• Manage external PR and communications agencies, ensuring high-quality and timely delivery.
• Develop communication briefs, manage budgets and timelines, and ensure external partners are aligned with Foundation Healthcare's brand and objectives.
• Work cross-functionally with marketing, partnerships and operations teams to deliver integrated initiatives.

g. Measurement & Continuous Improvement

• Monitor the effectiveness of communications, PR and brand initiatives through relevant metrics and insights.
• Track media coverage, brand visibility and engagement, and use insights to continuously improve communications strategies and campaigns.
• Stay abreast of healthcare, media, branding and communications trends to identify new opportunities for Foundation Healthcare.

Desirable Attributes & Competencies

• Experience in healthcare industry is an advantage
• Degree in a communications or related discipline with minimum 5 years working experience
• Ability to synthesize various difficult concepts and summarize into succinct points
• Able to multi-task and strive in a fast-paced environment
• Excellent written, interpersonal and communication skills.

Foundation Healthcare is an equal opportunity employer. We thrive on diversity and are committed to creating an inclusive environment for all employees.