Brand & Trade Marketing, Assistant Manager (FMCG, B2C)

Key Responsibilities:

Brand Strategy & Positioning

• Develop and execute long-term brand strategies aligned with business objectives
• Define brand positioning, tone of voice, and messaging frameworks
• Ensure brand consistency across all touchpoints

Campaign Planning & Execution

• Lead the planning and execution of integrated marketing campaigns (digital, offline, social, retail)
• Collaborate with internal teams and external agencies to deliver impactful campaigns
• Monitor campaign performance and optimize for effectiveness

Market & Consumer Insights

• Conduct market research and analyze consumer behavior and trends
• Translate insights into actionable brand initiatives
• Track competitor activity and identify opportunities

Content & Creative Development

• Oversee content strategy including social media, advertising, and brand storytelling
• Work closely with creative teams to produce high-quality marketing assets
• Ensure all communications align with brand identity

Trade Marketing & Retail Execution

• Support the development and execution of trade marketing strategies across key retail channels
• Coordinate in-store activations, promotions, and POSM deployment to drive visibility and sales
• Work closely with Sales and Key Account teams to align campaign plans with retail calendars
• Monitor in-store execution (distribution, display, pricing) and identify improvement opportunities
• Track performance of trade promotions and evaluate ROI for continuous optimization
• Support product launches with retail activation plans, including merchandising and promotional mechanics
• Liaise with distributors, retailers, and external partners to ensure smooth execution of trade initiatives

Performance & Analytics

• Track and report on brand KPIs such as awareness, engagement, and equity
• Use data to inform decisions and improve campaign performance
• Manage marketing budgets and ROI

Stakeholder Management

• Collaborate with cross-functional teams including sales, product, and retail
• Manage relationships with agencies, partners, and vendors

Qualifications& Requirements

• 2-4 years of experience in brand & trade marketing, preferably in FMCG, retail, or consumer-driven industries
• Proven track record of executing successful marketing campaigns
• Strong team player
• Strong organizational skills with attention to detail and accuracy.
• Proficient in Microsoft Excel and PowerPoint.
• Excellent interpersonal and communication skills.
• Ability to manage multiple priorities/projects and work effectively in a dynamic, cross-functional environment.
• A collaborative mindset with a proactive, problem-solving approach.