Role Overview
This role will drive the organisation's brand and marketing strategy to strengthen brand equity, sharpen market positioning, and enhance differentiation. The incumbent will lead end-to-end integrated campaigns, shape brand experience across all touchpoints, and ensure consistent brand expression across digital and offline platforms.
Key Responsibilities
- Define and refine brand positioning, messaging frameworks, and brand architecture.
- Develop and lead integrated brand and marketing campaigns across digital, social, partnerships, and offline channels.
- Drive brand storytelling and content direction to enhance engagement and market relevance.
- Ensure consistency in brand identity, messaging, and experience across all customer and stakeholder touchpoints.
- Translate market insights, customer behaviour, and consumer trends into actionable brand and marketing strategies.
- Identify target audiences, channel opportunities, and campaign approaches to improve marketing effectiveness.
- Track and analyse brand and campaign performance metrics, including awareness, engagement, sentiment, and brand lift.
- Collaborate with marketing, business, and external agencies to deliver brand initiatives effectively and in alignment with business goals.
Requirements
- Bachelor's degree in Marketing, Branding, Communications, or a related field.
- 6-8 years of experience in brand management, brand strategy, or marketing strategy.
- Proven track record in conceptualising and executing brand revamp, repositioning, or integrated campaign initiatives end to end.
- Strong understanding of consumer behaviour, brand positioning, storytelling, and digital brand building.
- Experience working with creative, media, or integrated agencies preferred.
- Strong strategic thinking, stakeholder management, and project leadership skills.
