Overall Purpose of The Job
The Manager will work with the Senior Brand Manager to build and strengthen our brand presence across various channels and initiatives. This role is responsible for developing and executing brand marketing strategies that enhance visibility, support business objectives, and reinforce our position as a trusted and forward-looking media organisation. You will assist in developing marketing campaigns, analysing market trends, and ensuring consistent brand messaging across all customer touchpoints. The ideal candidate is creative, data-informed, and able to translate brand vision into impactful campaigns that resonate with diverse audiences.
Key Responsibilities
Brand Strategy & Development
- Develop and implement brand marketing strategies to strengthen the organisation's brand identity and market positioning.
- Ensure consistent application of brand guidelines, visual identity, and messaging across all touchpoints.
- Monitor market trends, audience behaviours, and competitor activity to refine brand strategies and identify new opportunities.
- Partner with External Communications to ensure brand alignment with overall corporate narrative and organisational priorities.
Marketing Campaigns & Audience Engagement
- Lead the development, planning, and execution of integrated brand campaigns across digital, social, print, on-ground, and OOH channels.
- Work closely with internal stakeholders to highlight key brand initiatives, content offerings, and audience programmes.
- Manage creative development, including copywriting, visuals, videos, and campaign assets.
- Optimise campaigns based on data insights to improve reach, engagement, and audience conversion.
Brand Partnerships & Stakeholder Collaboration
- Identify and manage brand partnerships that enhance visibility, relevance, and market reach.
- Collaborate with internal departments and external partners (agencies, production houses, industry bodies) to deliver effective marketing initiatives.
- Provide marketing guidance to business units and project owners to ensure cohesive brand storytelling.
Market Insights & Performance Tracking
- Use data, audience insights, and market research to guide marketing decisions and campaign effectiveness.
- Develop dashboards, KPIs, and regular reports to evaluate brand health, campaign results, and audience growth.
- Recommend improvements to strengthen brand engagement and maximise impact.
Brand Governance & Consistency
- Work with the website and social media team to uphold brand standards across internal and external touchpoints, especially corporate social media channels and website
- Ensure alignment of messaging, tone, and brand experience across campaigns and organisational materials.
- Conduct regular reviews to maintain consistency and quality of brand application.
Creative & Content Direction
- Lead the creative direction for brand initiatives, working closely with designers, content teams, and agency partners.
- Produce compelling narratives that highlight the organisation's strengths, innovations, and community impact.
- Guide development of marketing assets for events, launches, and key corporate milestones.
Job Profile
Required Qualifications
- Bachelor's degree or above, in marketing, branding, communications or a related field
- Five eight years of experience in brand marketing, preferably in media, consumer brands, or fast-paced industries.
- Marketing experience in the media industry, content creation or platform companies preferred but not a must.
- Experience with digital marketing, consumer insights, and performance tracking tools.
- Proficiency in marketing software (e.g., Google Analytics, Adobe Creative Suite, CRM tools).
Required Competencies
- Strong understanding of brand-building, audience insights, and integrated marketing campaigns.
- Proficient in digital marketing, social media strategy, and content development.
- Strong creativity paired with analytical thinking; ability to interpret data and translate insights into action.
- Excellent communication, project management, and stakeholder engagement skills.
- Experience working with agencies, creatives, and cross-functional teams.
- Able to manage multiple projects efficiently in a fast-paced environment.
- Strong experience in through the line marketing
- Strong communicator with proficiency in English. Proficiency in a second language is a plus, as some campaigns may target multilingual audiences.
- Advanced stakeholder management and presentation skills.
- Thrive in matrixed environments and is adept at influencing and coordinating with different stakeholders.
- A self-starter who is analytical and meticulous
