Longport Whale is a leading fintech company dedicated to providing one-stop technology solutions for brokerages and financial institutions. We are seeking a B2B Brand Marketing Executive to execute our brand strategy and enhance the company's influence in the financial and brokerage technology sectors.
Key Responsibilities:
- Brand Asset Management:Develop and manage the brand content library, including visual guidelines, marketing assets, and corporate presentation materials. Establish and maintain unified standards for all external communications.
- Brand Content Marketing:Align with the company's global brand strategy to manage and update content on the official website, plan and publish content on corporate social media channels, and build a consistent and compelling brand image.
- Market Intelligence:Gather market insights from industry, client, and competitor perspectives. Prepare and share regular intelligence reports with internal teams to inform business and marketing strategies.
- Brand Events Execution:Lead and support marketing initiatives targeting brokerage firms, wealth management institutions, and fintech partners including industry events, exhibitions, award submissions, and client workshops to continuously enhance the company's brand presence in the sector.
- Partnerships & Ecosystem Development:Build and expand partnerships with industry associations, exchanges, and technology vendors in target markets, fostering a strong industry ecosystem and extending the company's influence.
Qualifications
- Bachelor's degree or above in Marketing, Finance, Communications, or related fields.
- Minimum of 3 years of B2B marketing experience; background in fintech, brokerage, payments, or enterprise services preferred.
- Proven track record in brand building, corporate marketing, event planning, and international market development.
- Solid understanding of fintech and brokerage solution business models; prior experience in international or Southeast Asian markets is a strong plus.
- Excellent communication and leadership skills, with the ability to drive cross-departmental and cross-regional collaboration.
