Brand Marketing Intern

Who we are:

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, PAssion Card, Singtel, Great Eastern, FoodPanda and GoJek.

We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia.

The way we work:

At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We do not settle for mediocrity without our best effort. We do our best to create the greatest value for our customers long term success.

We are currently seeking interns with Brand Marketing & Social Media experience to join our Marketing Team in Singapore.

As an intern, you will take on a hands-on role in coordinating brand marketing initiatives as well as social media content creation. Your tasks will include:

Branding & Creative Development

• Work with AI / design tools and/or agencies to coordinate the design, and production of branded materials
• Ensure consistent articulation and application of the brand across all marketing touchpoints
• Copywrite, edit, and proofread marketing materials in both English; Bonus if bilingual in Chinese too
• Coordinating with agencies on design, POSM, and eDMs for partner campaigns
• Supporting merchandise ideation, sourcing, and sample coordination for campaigns and activations
• Assisting in event execution and logistics management for selected brand/partner campaigns

Content Creation

• Support our Social Media team in ideating and producing fresh, engaging static and video content for digital platforms including Facebook, Instagram, TikTok, Telegram, blogs.
• Participate in video shoots, photo sessions, and other content production activities as needed
• Support design and development of branded collaterals for social media, partner promotions and marketing campaigns with basic graphic design and video editing as needed
• Conduct research on industry trends, audience preferences, and competitive content strategies
• Assisting with tracking of social media deliverables and content calendar
• BONUS: Confident and comfortable appearing on camera, with the ability to represent the brand authentically and engage audiences

You will be a good fit if you:

• Are currently pursuing a degree in Marketing, Media, Communications, Film, or related fields
• Own basic proficiency in video editing and graphic design softwares such as Canva, CapCut & Adobe Suite
• Are familiar with or eager to learn AI-powered creative tools such as ChatGPT, Gemini AI and Kling, to accelerate and scale content ideation and production
• Are comfortable learning and applying AI tools to accelerate marketing and content workflows
• Bonus - Have working knowledge of GenAI tools and are eager to apply them in real-world marketing campaigns and tasks
• Able to commit to full time (5 days Mon - Fri) for 3 - 6 months