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HoYoverse

Brand Marketing Intern

Fresher
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  • Posted 8 hours ago
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Job Description

Role Overview

We are looking for a highly driven Marketing Intern to support the Southeast Asia marketing team in executing end-to-end marketing campaigns across online and offline channels. The intern will work closely with cross-functional stakeholders, and will be exposed to the full campaign lifecycle from idea development to execution and post-campaign reporting.

What You Will Do

  • Assist in planning and executing end-to-end multi-channel marketing campaigns from ideation to launch and post-campaign review.
  • Coordinate and follow up with internal and external stakeholders to ensure campaigns are delivered on time and in line with objectives.
  • Support market research, competitor benchmarking, audience insights gathering, and campaign idea development.
  • Support the creation of basic marketing assets such as presentation materials, social media copy, campaign briefs, event materials, and coordination notes.
  • Coordinate with designers, agencies, and other content stakeholders to ensure assets are delivered according to brief and timeline.
  • Assist in media planning and execution support for paid campaigns across various channels.
  • Assist in the planning and execution of influencer/KOL campaigns. Track influencer performance metrics and organize campaign data for reporting and evaluation.

What We Are Looking For

  • Currently pursuing or recently completed a Diploma or Bachelor's degree
  • Strong interest in the ACG industry and marketing campaign execution.
  • Strong organizational skills with the ability to manage multiple tasks and deadlines.
  • Detail-oriented and comfortable working with spreadsheets, slides, and structured documentation.
  • Able to work independently while coordinating with multiple stakeholders.
  • Strong communication skills in both English and Chinese (Mandarin) at both conversational and written level, as the role requires frequent collaboration with external stakeholders from China.

Preferred Qualifications

Prior internship, campus project, freelance, or extracurricular experience in marketing, events, media, advertisement, content creation, or sponsorship outreach and management is a plus.

Basic design, copywriting, presentation-building, or data analysis skills will be an added advantage.

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About Company

Job ID: 145270821