THE POSITION
- Development of product launch and commercialization strategy, driving pre-launch and launch preparations for CRM portfolio of future pipeline - obesity and MASH with strong focus on patient centricity and market understanding
- Enhance launch preparations with strong market understanding and knowledge through development and implementation of relevant marketing tools, identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis
- Drive development of cross functional affiliate marketing plans that identify clear portfolio and brand strategies linked to clearly defined tactical execution. Critical to success in this role will be the ability to drive state of the art launches for our future products and execution of activities to accelerate growth. You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members across the marketing teams
- Provide support in enhancing market understanding across the portfolio by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities. Develop and execute key regional marketing end-to-end deliverables and commercialization activities based on stakeholders, disease and brand insights
- Work with the Analytics, Insights & Excellence team to co-design market research base on asset specific needs, interpreting and applying the insights to develop the brand strategy
- As an integral business partner, you are expected to invest significant time and effort in supporting and working alongside affiliate colleagues of all levels across the region. You will be a key interface between affiliate, business area, regional and corporate headquarters ensuring full alignment of commercial priorities and strategies. Monitor and analyze market trends and competitor activities, adapting marketing strategies as needed. Defining brand identity and strategy including brand plans and creative campaigns as well as ensuring their implementation
- Collaborate with internal business partners and focus markets to define an innovative multi-channel strategy for customer engagement
- Provide guidance on strategic data and operational metrics opportunities and support active marketing process and planning. Drive project leadership, innovation and disruptive thinking evolving marketing programs in compliance with BI policies and regulations , supporting medical, legal and regulatory team in understanding new channels, data, and capabilities
Tasks & Responsibilities
- Develop/adapt global to regional marketing strategies and guide OPUs to develop marketing strategies to drive sales of obesity/MASH portfolio & support countries (working closely with all affiliates in OPUs, regional and global) to develop strategies and market understanding
- Provide market insights and develop marketing tools to help OPUs be ready for launch, drive performance of obesity/MASH portfolio - competitive intelligence
- Guide, support and ensure successful launch of product in ASKAN region
- Drive and develop multichannel engagement / digital initiatives across ASKAN region for obesity/MASH portfolio
About our future employee
- University degree in Science, Business or equivalent, preferably with a Postgraduate degree in Business Administration
- A minimum of 5 years in strategic & operational marketing with at least 2 years acquired at affiliate level. Combined regional and operational experience is an added advantage
- You have a proven track record in marketing strategy, branding, PR & product launches. You are familiar with product and market knowledge within the CRM area. Prior experience in identified disease areas - Obesity/MASH will be considered a plus
- Strong experience in leading key brand launch pre to post launch in the region is preferred
Our Company
Why Boehringer Ingelheim
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more Visit https://www.boehringer-ingelheim.com
