Job Summary
The Brand Manager leads marketing and commercial strategies for a billion-dollar brand, collaborating cross-functionally to deliver cohesive regional plans. You will identify consumer needs, drive innovation, and execute marketing initiatives that achieve business growth and market penetration.
Responsibilities
- Lead consumer research to develop qualified brand concepts, benefits, and claims that address unmet consumer needs and inform product development
- Collaborate with Research & Development and technical teams to design product packaging and formulas tailored to local consumer preferences
- Communicate effectively with local market partners, stakeholders, and suppliers to advance P&G business initiatives and align commercial strategies
- Lead creative agencies to develop and execute culturally relevant communication ideas and TV copy production that resonate with local consumers
- Develop and deploy fit-for-use marketing toolkits, including copy, print materials, digital i-banners, social and eCommerce content, sampling trials, in-store activations, and demos
- Coordinate with R&D and Consumer Research teams to qualify products and packaging through rigorous testing processes
- Craft promotion and pricing strategies, including customer and distributor trade terms, in collaboration with the local trade team to optimize market performance
- Partner with technical teams to identify supply chain solutions that manage product costs within affordable levels
- Build and maintain positive relationships with multi-functional teams to facilitate collaboration and achieve Scorecard Business Targets aligned with Business Unit goals
- Drive category growth, increase market penetration, and acquire new users through innovative product design and marketing initiatives
Role Requirements
- A Bachelor's Degree
- Experience in FMCG marketing within the APAC region
- Strong strategic and analytical thinking skills to drive brand growth and innovation
- Demonstrated leadership capabilities with a forward-thinking and courageous approach
- Excellent communication and teamwork skills to influence and collaborate across diverse teams
Company Overview / Employee Value Proposition
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax and more. Our community includes operations in approximately 70 countries worldwide.
- Visit http: //www.pg.com to know more.
- Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being in touch so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.
