Job Role Summary
Effective management of all commercial and marketing aspects of the assigned brand portfolio.
Area of Responsibility
- Develop annual business plans for the assigned brands and seek alignment with Brand Owners and internally.
- Co-develop all sales strategies and marketing activities with Brand Owners to achieve the monthly sales targets and brand targets.
- Work closely with the Sales Team to develop 12-month trade activities calendar (by channel, by key customers) and ensure proper and timely execution in the outlets.
- Plan, organize and implement brand campaigns, consumer and trade promotions.
- Establish merchandising guidelines to ensure impactful in-store visibility. Guide Sales Team on securing effective points of engagement/space buy in-store that will drive purchase.
- Develop POSM/marketing collaterals to support new launches, promotions, activations. Brief and work with external agencies to ensure adherence to brand guidelines.
- Perform post-evaluation of the planned activities and provide insights and learnings for future activities.
- Manage P&L and develop value chain of new products, new pricing, new channels, new customers etc to ensure healthy profit margin.
- Manage A&P budget to ensure spend is optimized to drive returns as well as to ensure spend is within budget on a monthly basis.
- Lead and manage both external and internal business reviews independently.
- Identify, evaluate and develop plans to capitalize on new distribution and product opportunities.
- Prepare and analyze sales reports to monitor sales performance and identify gaps and opportunities to grow the business.
- Responsible for monthly sales forecasting and inventory purchase to ensure healthy stocks level while minimizing holding of near expiry stocks.
- Responsible for the operational aspects of the assigned brands.
- Monitor competitors activities and current market trends.
- Manage and negotiate with both external and internal stakeholders to drive continuous growth for the brands.
Education and Experience
- Degree in Business, or a related discipline.
- At least 8 years experience for Brand Manager and 5 years experience for Assistant Brand Manager.
- Experience in working in a distributor company is a plus.
Aptitude and Skills
- Able to work independently in a fast-paced environment
- Strong sense of business ownership and a capacity to take initiatives
- Effective communicator with good analytical skills
- Competent in Microsoft applications
- Strong sense of leadership and responsibility
