Brand Manager - Kave Home & BoConcept

Location: Singapore
Employment Type: Full-time
Department: Marketing & Brand
Reports to: Managing Director

About the Role

We are looking for a commercially driven and creatively minded Brand Manager to lead the growth and positioning of two distinctive European furniture brands in Singapore: Kave Home and BoConcept.

This is a hands-on role for someone who understands that great branding is not simply about beautiful campaigns. It is about creating desire, building relevance, generating traffic and ultimately driving business growth.

You will be responsible for strengthening the market position of both brands, developing compelling marketing strategies, and creating integrated campaigns across digital, social, PR, partnerships, events and retail.

You will work closely with the sales, retail, visual merchandising, e-commerce and B2B teams to ensure that the brand strategy translates into measurable commercial results.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute annual and quarterly brand strategies for Kave Home and BoConcept in Singapore.

• Strengthen brand awareness, desirability and differentiation within the premium and design-led furniture market.

• Ensure all customer touchpoints consistently reflect each brand's identity, positioning and European design heritage.

• Identify opportunities to increase brand relevance and strengthen our position against key competitors.

• Develop clear brand messaging and communication strategies for different customer segments.

2. Drive Sales Through Marketing

• Develop marketing strategies and campaigns that directly contribute to sales growth.

• Work closely with the commercial and retail teams to translate business objectives into effective marketing initiatives.

• Plan campaigns around key commercial periods, new product launches, showroom activities and seasonal opportunities.

• Develop strategies to increase showroom traffic, website traffic, enquiries, leads and conversion.

• Analyse campaign performance and continuously optimise marketing investments based on commercial results.

3. Digital Marketing & Content

• Lead the overall digital marketing strategy across social media, paid advertising, email/CRM, website and other relevant channels.

• Develop compelling content that communicates the brands design point of view and inspires customers.

• Work with internal and external creative partners to produce high-quality photography, video, social and campaign assets.

• Ensure content is not simply promotional, but builds brand authority, aspiration and engagement.

• Identify emerging digital platforms, trends and opportunities relevant to our target audience.

4. PR, Influencer & Partnerships

• Develop and execute PR strategies to increase brand visibility and credibility.

• Build relationships with relevant media, journalists, editors, influencers, designers, architects and industry partners.

• Generate meaningful PR opportunities around product launches, showroom events, collaborations and brand stories.

• Develop strategic partnerships that can increase brand reach and customer acquisition.

• Manage influencer and KOL collaborations with a focus on both brand fit and measurable impact.

5. Campaign & Event Management

• Lead end-to-end planning and execution of integrated brand campaigns.

• Develop concepts, briefs, timelines and budgets for campaigns and activations.

• Organise and manage showroom events, product launches, customer experiences and trade events.

• Work with suppliers, agencies, photographers, videographers and other creative partners to deliver campaigns to a high standard.

• Ensure campaigns are delivered on time, on brand and within budget.

6. Customer & Market Insights

• Develop a strong understanding of our target customers, their lifestyles, aspirations and purchasing behaviour.

• Monitor market trends, competitors and changes in consumer behaviour.

• Use customer and market insights to identify new growth opportunities.

• Translate insights into actionable marketing strategies and campaigns.

7. B2B & Trade Marketing

• Support the growth of the architect, interior designer, developer and corporate customer segments.

• Develop marketing initiatives that strengthen relationships with the design community.

• Create relevant content, events and partnerships to increase awareness of our trade programmes.

• Work closely with the B2B team to generate qualified leads and business opportunities.

8. Brand Performance & Reporting

• Establish clear KPIs for brand and marketing activities.

• Track and report on brand awareness, engagement, traffic, leads, customer acquisition and sales performance.

• Evaluate ROI across marketing channels and campaigns.

• Present insights, results and recommendations to management.

• Continuously test, learn and improve marketing effectiveness.

What We Are Looking For

We are looking for someone who combines brand instinct with commercial thinking.

You should be:

• Experienced in brand management, marketing, communications or a related field.

• Strong in both strategic thinking and hands-on execution.

• Commercially minded and comfortable being accountable for measurable results.

• Able to develop a compelling brand story and translate it into campaigns that sell.

• Experienced in PR, social media, digital marketing, influencer marketing and partnerships.

• A strong communicator with excellent copywriting and presentation skills.

• Highly organised, proactive and able to manage multiple projects simultaneously.

• Comfortable working in a fast-moving, entrepreneurial environment.

• Passionate about design, interiors, lifestyle, fashion, architecture or premium consumer brands.

• Able to work independently while collaborating effectively across teams and external partners.

• Curious about new technology, digital trends and emerging marketing opportunities.

Your Mindset

We are not looking for someone who simply asks:

What should we post this week

We are looking for someone who asks:

How do we make more people want this brand

You should be someone who can move between strategy and execution, from defining a brand campaign in the morning to reviewing campaign performance in the afternoon.

You understand that brand building and sales are not opposing objectives. A strong brand creates demand great marketing converts that demand into growth.

What Success Looks Like

Within the role, success will be measured by the ability to:

• Increase brand awareness and consideration.

• Strengthen the positioning of Kave Home and BoConcept in Singapore.

• Grow qualified traffic and customer enquiries.

• Increase showroom and online customer acquisition.

• Drive measurable sales growth through marketing.

• Build stronger relationships with media, influencers and the design community.

• Create campaigns that people remember, share and talk about.

• Improve marketing ROI and effectiveness over time.

Why Join Us

You will have the opportunity to shape the growth of two distinctive European furniture brands in Singapore and have significant ownership over how they are experienced in the market.

This is an opportunity for someone who wants to build brands, create ideas and see those ideas translate into real commercial results.