About Your Role
We are seeking a dynamic and results-oriented Global Branding Manager to lead and execute our global brand marketing initiatives. In this pivotal role, you will own the end-to-end lifecycle of brand marketing projects—from strategic conception to flawless delivery—with a core focus on amplifying our brand's visibility, credibility, and resonance within the trading space and global markets. The ideal candidate will bring deep trading expertise, strong project management skills, and a proven track record of driving brand growth through innovative strategies.
This role reports to the Senior Manager of Strategic Brand & Communications, as part of the Global Marketing Centre of Excellence. This is a unique and highly impactful role where you will drive brand consistency and equity across all markets while orchestrating high-profile sponsorship activations - including our partnership with Newcastle United F.C. and prospective sponsorships. You will collaborate closely with regional marketing teams, Business Development, campaign managers, and cross-functional stakeholders worldwide to ensure brand excellence at every touchpoint. Your work will directly influence VT Markets market differentiation and growth as we scale to 700 employees globally. This role offers the opportunity to build and eventually lead a team as our brand initiatives expand.
Your Responsibilities:
Project Management
- Collaborate with cross-functional teams (design, content, product, compliance) to launch global brand campaigns and product-focused initiatives. Develop comprehensive project plans, timelines, and budgets; oversee day-to-day operations; and ensure projects are delivered on time and within budget.
- Overseeing the planning and execution of activation events (both online and offline), programs and engagement activities; Collaborate with internal and external stakeholders to align marketing efforts with event objectives.
Market Research
- Conduct in-depth global market research to identify Web3 trends, industry opportunities, and customer needs. Analyze market data to inform strategic decision-making and refine brand initiatives.
Brand Strategy
- Develop and implement global brand strategies aligned with overall business objectives. Ensure consistent brand messaging, visual identity, and tone across all marketing channels and regional markets.
- Be the brand custodian, ensure standardisation and gatekeeping.
- Ability to do deployment of brand toolkits on a global and regional level.
Campaign Execution
- Plan, launch, and optimize global marketing campaigns to drive brand awareness, engagement, and loyalty. Monitor campaign performance, analyze key metrics, and iterate for better results.
- Growth marketing mindset and experience preferably so as to be able to curate campaigns and determine ROI to drive top to middle funnel conversion.
Budget Management
- Manage global brand marketing budgets, allocate resources effectively, and ensure cost efficiency across all projects and campaigns.
What Success Looks Like
- Consistent Brand Standards: VT Markets brand is consistently applied across all global markets with strong stakeholder buy-in and adherence to brand guidelines.
- Effective Sponsorship Impact: Sponsorship activations deliver measurable engagement and brand visibility that supports business growth objectives.
- Campaign Performance: Marketing initiatives show improved conversion rates and ROI through data-driven optimization.
What Makes You a Great Fit:
Job Experience & Education
- Bachelor's degree or equivalent, with minimum 8 years of agency or in-house brand management experience
- Proven experience in Forex, Crypto, Fintech, Finance, Ecommerce, or IT industries with regional or global exposure preferred
- Demonstrated success managing brand initiatives across multiple markets and leading high-impact sponsorship or partnership programs
Technical and Functional Skills
- Strong strategic thinking with the ability to translate business objectives into compelling brand and marketing initiatives
- Proficiency in copywriting, with hands-on experience in photography, image/video editing software for social media content creation
- Growth marketing expertise with proven ability to analyze campaign performance, determine ROI, and optimize for conversion
- Ability to provide strategic creative insights and collaborate effectively on graphic design and content development
Soft Skills
- Proactive, ownership-driven mindset with comfort wearing multiple hats and tackling the day-to-day grind
- Excellent stakeholder management skills with the ability to influence and collaborate across global, regional, and functional teams
- Strong project management capabilities to juggle multiple priorities and deliver excellence under tight timelines
- Passion for building, implementing, and measuring new systems, processes, and campaigns
- Professional proficiency in Mandarin (written and spoken) required to communicate effectively with vendors based in China
Your Journey After Applying
- Screening interview with our talent acquisition partner
- Interview with your manager
- Second interview with 2nd-level manager
