Brand Manager

Job Description

About Us
Longbridge is an AI-powered online brokerage that serves global investors with optimal trading experiences by building worldwide trading infrastructure and networks. Established in March 2019, Longbridge holds 22 financial licenses and qualifications across the United States, Singapore, Hong Kong, New Zealand, and other regions, having secured over US $150 million in strategic investments from major financial and investment institutions. Its subsidiary, Longbridge Securities (Hong Kong) Limited (CE No.: BPX066), holds Type 1, 2, 4, and 9 licenses issued by the Hong Kong Securities and Futures Commission (SFC).


About the role
The Brand Manager leads the brand management mandate for the group: how Longbridge is perceived across markets, and whether every touchpoint, from a paid ad to a flagship event to an in-app card, reflects one consistent, high-quality brand. You own the brand book and its governance, run the review desk that every growth and channel team relies on, and carry brand execution through integrated campaigns, out-of-home and traditional media, co-branded work and events. This is a hands-on role that requires both strategic thinking and strong execution. You will work across Product, User Growth, Design, Corporate Affairs and the Group Content Hub, manage several projects at once, and be the person the organisation turns to when it needs a brand decision made quickly and made well. Based in Hong Kong, you cover Hong Kong and Singapore and support the group's other markets as they open.

What you will do

• Brand management and governance — Maintain and evolve the brand identity across all brands, own the brand book, messaging and guidelines, and run the brand governance process so that consistency is built into how teams work rather than checked at the end.
• Review desk and service standard — Run the brand review desk for User Growth and channel teams against established service level standards, so conversion work moves at funnel speed without drifting from the brand.
• Integrated marketing — Plan and execute brand campaigns across owned, earned and paid channels with User Growth, the Content Hub and Corporate Affairs; own out-of-home and traditional media execution end to end, including media planning input, production and vendor management.
• Brand storytelling — Translate AI capabilities, product launches and market insights into brand stories, and adapt messaging for different audiences and regional markets in English and Chinese, working from the product packaging owned by the Product Marketing Manager.
• Co-branded and partner assets — Review and approve co-branded assets with strategic partners, sponsors and distribution partners, so that third parties represent the brand correctly.
• Events and launches — Provide brand production support to Corporate Affairs on flagship events, launches and sponsorship activations: environmental branding, collateral, merchandise and on-site brand execution, working with the Creative & User Experience Designer.
• Agencies and vendors — Manage creative agencies, production vendors and brand research partners day to day: briefs, timelines, quality control, and budget tracking.
• Brand health and measurement — Own brand health reporting: brand tracker, share of voice and sentiment, campaign performance and periodic brand audits; present insights and recommendations that shape upcoming campaigns.
  
  

What you bring

• At least 5 years in brand management, integrated marketing or product marketing, with experience in fintech, brokerage, financial services, AI or technology, and campaigns you have led end to end.
• You understand financial markets and investment products, and you know how a regulated category influences brand communication.
• Strong brand and visual judgment, and the confidence to make a call and explain it to a growth team on a deadline.
• Proven experience managing agencies, production vendors and partners, and running out-of-home or traditional media campaigns.
• Excellent English and Chinese communication and copywriting skills; Cantonese is an advantage for the Hong Kong market.
• Organised and detail-oriented, able to run several projects independently with minimal supervision across different teams and markets.
• AI-fluent in practice: you use AI tools in your daily work and have marketed AI or technical products, or are keen to.
• Familiarity with brand tracking, media monitoring or analytics tools is a plus