Brand Manager

Kingfisher HR Solutions Group

Singapore

6-10 Years

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Posted 17 hours ago
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Job Description

Seeking an Branding Manager who is able to lead to Lead the transformation from traditional, channel-based marketing to an integrated, insight-driven communication model. Professionals who can integrate Branding Marketing Data to deliver both brand equity and business growth.

*KEYWORDS

Solid IMC experience
FMCG / Beauty / Wellness brands with hands-on 360 campaign execution
Brand / Marketing Leads from D2C companies

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Key Responsibilities

Develop and lead integrated brand and communication strategies across all channels.

Drive annual brand planning and ensure consistent storytelling from awareness to conversion.

Optimize A&P investments to strengthen brand equity and performance.

Lead 360 campaign development across media, content, PR, and in-store touchpoints.

Ensure unified messaging and seamless execution across Retail, DB, Marketplace, and Digital.

Improve marketing processes through digital automation and workflow optimization.

Strengthen asset management, reporting, and performance dashboards to support data-driven decisions. Partner with commercial, digital, and customer teams to deliver one brand voice.

Work with regional teams to localize global best practices for the market.

Lead and coach the Integrated Brand Communications team.

Manage agencies and partners with clear KPIs and performance standards.

Qualifications

610 years of similar experience & Strong Passion in FMCG, wellness, beauty, or consumer health.

Strong experience in brand building, integrated comms, and omnichannel marketing.

Solid understanding of digital, CRM, and eCommerce environments.

Team leadership and agency management experience.

Beauty/Wellness brands with hands-on 360 campaign execution

Brand / Marketing Leads from D2C companies

Experience of driving PR, digital, in-store, and ecommerce activation

Balances creativity with insights and analytics.