Brand Executive

Vitachat | Singapore (Sembawang Road) | Full-Time

Vitachat is a fast-growing Singapore pet wellness brand launched in June 2024. What began with a single product has expanded into a multi-SKU portfolio across cats and dogs, driven by education-led commerce and strong community engagement.

We are looking for a Content & Brand Growth Executive to support the next phase of brand expansion.

This role is ideal for someone who understands short-form content, digital positioning and modern brand building within an SME growth environment.

Key Responsibilities

Content Strategy & Execution

Conceptualise and produce 35 short-form videos daily (TikTok, Instagram Reels, Shopee Video)

Repurpose live session highlights into evergreen micro-content

Support scripting and structured storytelling

Ensure content aligns with Vitachat's positioning: preventive, education-driven care

Brand Growth & Visibility

Strengthen product positioning across platforms

Organise and manage customer testimonials and UGC

Support storefront optimisation (product descriptions, visuals, consistency)

Identify emerging trends in pet wellness and digital commerce

Performance Monitoring

Track weekly content metrics and engagement

Suggest optimisation strategies based on data

Contribute ideas to expand audience segments and brand reach

Requirements

13 years experience in content creation, digital marketing or social media

Strong understanding of TikTok and short-form algorithms

Comfortable filming, editing and ideating independently

Strong command of English (Mandarin is a plus)

Detail-oriented with ability to work in a fast-paced SME environment

Interest in pets / pet wellness preferred

What You'll Gain

Direct exposure to scaling a local consumer brand

Founder-level mentorship

Growth opportunity into Brand Manager or Marketing Lead role

Performance-based progression

Compensation

Salary: SGD 2,800 3,500 (based on experience)

Performance bonus after probation

To apply, send your CV and portfolio to:

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