Mission
The Brand Director is responsible for the internal retail performance of Singapore, Malaysia, Thailand in line with the maison strategy.
Key accountabilities
P&L management, business development, people and operations management in close collaboration with brand regional office and Group.
Leadership and entrepreneurial spirit are essential to success.
Main Responsibilities
Key pillars
- P&L ownership of the department and delivery of the Retail strategy to achieve target sales objectives
- Collaborates closely with Brand Regional Office on strategic initiatives that adds brand value for the local market
- Leads and motivates the team to deliver results and optimise performance
- Management of Landlords relationship
- Partners closely with Richemont support function
Internal network management
- Accountability of DTC sales budgets
- Implement programs on merchandising, incentives, and action plans to achieve targets in collaboration with Regional Office
- Create initiatives that includes training, coaching and incentives that raise the bar for client service
- Work cross-functionally with CRM, Supply Chain, Marketing and Events planning to drive boutique performance
- Plan and monitor monthly sales targets inclusive of analysis to support business improvements
- Define training programs for front line teams and ensure quality delivery
- Monitor staff performance and development needs, setting key performance indicators to measure success and regularly reviewing performance metrics
- Facilitate the efficient operations of the network in line with Brand standards and Group compliance
Communication
- Support the Communications team in planning & implementing brand communication strategies based on the regional strategy
- Represent the brand in the respective markets at the highest standards
People management
- Develops and manages the team (both frontline and office)
- Provide cohesive and entrepreneurial environment that fosters new ideas that bring value add to brand
