Job Summary
As Brand Director for Global SK-II, you will lead multi-disciplinary teams to develop and execute winning brand strategies that drive business growth, consumer preference, and market success across multiple Asian markets.
Responsibilities
- Lead brand equity development by defining and executing strategies that enhance consumer perception and loyalty
- Analyze consumer insights and market data to identify growth opportunities and inform brand direction
- Develop and maintain strategic partnerships with sales, supply chain, and external agencies to optimize brand performance
- Manage financial planning and budgeting to ensure profitable brand growth
- Identify innovation opportunities to drive product and marketing advancements
- Coach and train team members and cross-functional partners to build organizational capability
- Lead collaboration with design and media agencies to deliver impactful marketing campaigns
- Oversee brand management activities across multiple Asian markets, ensuring alignment with global SK-II objectives
Role Requirements
- Bachelor's degree in business management from a top management school
- Minimum 6 years of experience in brand management, brand equity development, business driver delivery, financial management, and opportunity identification & innovation
- Prior work experience in prestige beauty/skincare industry
- Experience managing design and media agencies
- Experience working across multiple Asian markets in skincare
- Business proficiency in Mandarin to effectively understand and engage with local consumers and market dynamics
- Strong market knowledge of China to develop brand equity and marketing strategies tailored to the China Market
About Us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
- Visit http: //www.pg.com to know more.
- Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being in touch so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.
