About the Role
We are seeking a strategic and hands-on Marketing Lead to take charge of our brand marketing, public relations, and data-driven growth initiatives. This role is ideal for someone who thrives in a fast-paced F&B environment, understands local consumers, and can turn insights into compelling campaigns. You will play a key role in shaping the brand, growing its presence, and supporting business expansion.
Key Responsibilities
1. Brand Strategy & Integrated Marketing
- Define the brand's core value and build a compelling identity for a growing F&B chain
- Develop and execute annual marketing plans to strengthen brand awareness and customer affinity
- Lead planning and execution of campaigns for product launches, festive promotions, and brand culture initiatives
- Oversee content creation across social media, video, advertising, and in-store materials
- Manage both internal and external resources to ensure timely, high-quality campaign delivery
2. Data Analysis & Optimization
- Market Research: Analyze competitive landscape and consumer trends to guide brand positioning and adjustments
- Marketing Analytics: Track ad performance, social media engagement, and campaign ROI to optimize strategy
- Sales Insights: Combine store sales data with customer profiles to optimize product mix and pricing strategies
3. Business Development & Strategic Partnerships
- Identify and execute cross-brand collaborations, partnerships, and B2B opportunities to expand reach and revenue
- Lead promotional planning across multiple channels such as membership, delivery platforms, and seasonal gifting
- Build strong working relationships with mall management, platform partners, and external collaborators
4. Public Relations & Reputation Management
- Maintain relationships with local media, F&B outlets, content creators, and press contacts
- Organize interviews, press features, media releases, and public events to enhance brand visibility
- Monitor online reviews and public sentiment, manage responses and internal communications for sensitive issues
- Work with Operations to resolve customer-facing incidents and improve service experience
5. Team Collaboration & Leadership
- Collaborate cross-functionally with Operations, Product, HR, and Finance to align marketing with business goals
- Build and lead the internal marketing team, providing guidance, structure, and development opportunities
- Instill a brand-driven and customer-centric mindset across the organization
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum 5 years of relevant experience in brand, marketing strategy, and campaign execution
- Strong analytical mindset able to interpret data and translate into actionable strategy
- Proficient in Excel, Google Sheets, and analytics dashboards experience with BI tools is a plus
- Familiar with F&B, retail, or consumer-facing businesses in fast-paced environments
- Excellent project ownership, cross-functional communication, and stakeholder management skills
