Brand & Content Manager

About The Role

FriedRice Entertainment is seeking a Brand & Content Manager to shape our brand storytelling, develop campaign ideas and manage social media across our portfolio of live entertainment, shows, exhibitions and experiences.

Reporting directly to the VP, Group Marketing, you will work closely with the VP to develop campaign concepts, messaging and content plans, translating these into clear briefs for our in-house Creative and Production teams.

You will also own the day-to-day management of our social media channels, including content planning, copywriting, scheduling, publishing, community engagement and performance reporting.

This is a hands-on role combining creative thinking with strong execution. You will collaborate with Digital Marketing & CRM, Campaigns & Partnerships, Merchandise and our in-house Creative and Production teams to bring campaigns to life.

Key Responsibilities

Brand Development and Storytelling

• Work with the VP, Group Marketing to develop brand positioning, campaign narratives and key messages across the group's portfolio.
• Translate show concepts, audience insights and business objectives into engaging stories.
• Develop and maintain brand voice, messaging guidelines and content principles.
• Adapt messaging for different audiences, markets and channels while maintaining brand consistency.

Campaign Ideas and Creative Briefing

• Develop campaign ideas with the VP, Group Marketing, from launch concepts through ongoing audience engagement.
• Translate agreed concepts into clear creative briefs covering objectives, target audiences, key messages, deliverables and channel requirements.
• Brief and collaborate with the in-house Creative and Production teams on campaign assets.
• Review copy and creative work for brand alignment, clarity, accuracy and audience relevance.
• Manage content feedback and approvals, coordinating delivery timelines with the Campaigns & Partnerships Manager.

Content Planning and Copywriting

• Own the group's content calendar, aligning storytelling with show announcements, ticket launches, merchandise releases and key campaign moments.
• Write and edit copy for social media, websites, campaign materials and other audience communications.
• Develop content that builds anticipation and sustains interest before, during and after each experience.
• Work with Digital Marketing & CRM to adapt messaging and creative assets for paid campaigns and customer communications.
• Collaborate with Partnerships and Merchandise to incorporate partner activations and products into relevant content.

Social Media Management and Community Engagement

• Own the day-to-day management of the group's social media channels, including planning, scheduling, publishing and quality control.
• Develop channel-specific content plans suited to each platform and its audience.
• Write captions and coordinate the production of images, short-form videos and other social assets with the in-house teams.
• Plan and coordinate content capture around shows and events, including behind-the-scenes footage, talent content and highlights.
• Manage community engagement, respond to comments and messages, and coordinate audience enquiries or sensitive issues with the relevant teams.
• Monitor audience conversations, cultural trends and timely content opportunities, applying sound brand judgement.
• Develop creator content briefs and coordinate deliverables with the Campaigns & Partnerships team.

Content Performance and Insights

• Track and report on social media and content performance against agreed objectives.
• Use performance data and audience feedback to improve content topics, formats, messaging and publishing plans.
• Test different content approaches to strengthen audience engagement and discovery.
• Work with Digital Marketing & CRM to understand how content contributes to website traffic, ticket purchase interest and campaign results.
• Share practical recommendations and apply learnings to future campaigns.

What We're Looking for

• Relevant experience in brand marketing, content marketing and social media management.
• A portfolio demonstrating strong campaign thinking, storytelling, copywriting and social content.
• Experience developing campaign concepts and translating them into creative briefs and published content.
• Hands-on experience managing social media channels, including content calendars, publishing, community engagement and reporting.
• Excellent written English, with the ability to adapt tone and messaging for different brands, audiences and channels.
• A strong understanding of social platforms, short-form video and audience behaviour.
• Experience collaborating with designers, videographers and production teams.
• Strong creative judgement and attention to detail when reviewing copy and assets.
• Confidence interpreting content and social media performance data and using it to make improvements.
• Strong organisation and the ability to manage multiple deadlines and stakeholders.
• Initiative, curiosity and the ability to work effectively within a lean team.

Experience in entertainment, live events, exhibitions, attractions, music or other consumer-facing brands is an advantage, but is not required.

What Success Looks Like

• Distinctive, consistent brand storytelling across the group's portfolio.
• Strong campaign ideas translated into clear briefs and compelling content.
• Well-managed social channels with timely publishing and responsive community engagement.
• Growth in relevant audiences, meaningful engagement and interest in our shows and experiences.
• Content delivered on time to support launches and key campaign moments.
• Effective collaboration with the in-house Creative and Production teams.
• Content decisions informed by audience insights and measurable results.