Start2 Group is a global innovation leader taking your startup journey to the next level. As a premier startup ecosystem platform, Start2 Group serves as the ultimate destination for growth-oriented startups, corporations, investors, and governments to shape and scale ventures with growth potential.
Founded in 2008, Start2 Group has consistently played a pivotal role in the success stories of thousands of startups, guiding them seamlessly from initial fundraising to global expansion. We operate in key markets across Europe, the Americas, Asia, and the Middle East, shaping the future of innovation on a global scale.
We are looking for a Brand & Communications Manager to elevate Start2 Group's brand presence, shape compelling narratives, and strengthen engagement across the startup and innovation ecosystem. This role is ideal for a strategic communicator who enjoys combining storytelling, brand building, content creation, and community engagement in a fast-paced international environment.
The responsibilities outlined below are not exhaustive and can include other related tasks. The consultant will from time to time work for other projects as the company requires.
Role and Responsibilities
Brand & Communications Strategy
- Support the development and execution of Start2 Group's brand and communications strategy across priority markets in Asia.
- Ensure brand consistency and messaging alignment across channels, regions, and programs.
- Strengthen Start2 Group and program brand positioning through compelling storytelling and ecosystem narratives.
Content & Storytelling
- Own and manage content creation across digital channels including LinkedIn, website, newsletters, email campaigns, presentations, and marketing collateral.
- Translate startup, corporate, and ecosystem activities into engaging stories, case studies, interviews, and thought leadership content.
- Develop and maintain editorial calendars aligned with program milestones, events, and business priorities.
PR & External Communications
- Support media outreach, press releases, PR distribution, and communication opportunities across regional markets.
- Coordinate external communications for partnerships, ecosystem collaborations, startup delegations, and market programs.
- Build visibility for Start2 Group through ecosystem and media amplification.
Event Communications
- Lead communications for flagship ecosystem events, startup programs, demo days, conferences, and partner activations.
- Develop event messaging, promotional assets, speaker communication support, and post-event content amplification.
- Ensure event outcomes are leveraged for brand awareness and stakeholder engagement.
Cross-functional Collaboration
- Collaborate closely with Program, Business Development, and regional teams to gather content opportunities and ensure communication alignment.
- Support leadership communications, presentations, and external-facing messaging where relevant.
- Coordinate with designers, freelancers, agencies, and ecosystem partners on communication deliverables.
Brand Governance
- Maintain brand standards, templates, tone of voice, and communication quality across markets.
- Ensure proper usage of Start2 Group and partner branding across assets and channels.
Performance Monitoring
- Track communication performance, social engagement, media visibility, and content effectiveness.
- Recommend improvements based on performance insights and business priorities.
Key Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field.
- 5+ years of experience in brand management, communications, content marketing, PR, or ecosystem/community marketing.
- Experience working in startups or supporting startup ecosystems (e.g., accelerators, incubators, venture programs, or innovation hubs).
- Proven experience managing multi-channel content and communication strategies.
- Strong experience in stakeholder management across cross-functional and multicultural teams.
- Experience supporting events, conferences, or ecosystem engagement initiatives is preferred.
- Experience managing social media, content marketing, and event planning.
- Passion for startups, entrepreneurship, and global business expansion.
- Excellent written and verbal communication skills in English.
Skills Required
- Strong brand storytelling and copywriting skills.
- Excellent content creation and editorial capabilities.
- Strong project management and coordination skills.
- Ability to translate complex topics into compelling narratives.
- Strong interpersonal and stakeholder management skills.
- Familiarity with social media management, email marketing, and digital communications.
- Proficiency in using digital tools (Slack, social media platforms, email marketing software, event platforms).
- Strong attention to detail and quality control.
Other Qualifications
- Experience working in international and fast-paced environments.
- Strong interest in startups, innovation, technology, and entrepreneurship ecosystems.
- Ability to work independently while coordinating across multiple regions and stakeholders.
- Comfortable balancing strategic thinking with hands-on execution.
- Additional Asian language capabilities (Korean, Japanese, Mandarin, or Southeast Asian languages) are considered a plus.
We regret that only shortlisted candidates will be notified.
