Assistant Manager, Group Corporate & Brand Communications

Role Purpose

The Assistant Manager, Group Corporate & Brand Communications is a senior individual contributor responsible for driving group-level corporate communications delivery and brand consistency across markets.

The role focuses on turning the Group's corporate narrative, leadership positioning and communications priorities into high-quality, on-time execution across internal and external channels, and on establishing scalable engagement and planning processes with country markets.

This role plays a critical part in strengthening Fullerton Health Group's reputation, leadership visibility and capital-markets readiness.

Key responsibilities:

1. Group corporate narrative and messaging frameworks

• Drive the development, maintenance and practical application of the Group corporate narrative and messaging frameworks.
• Translate business priorities, leadership messaging and corporate positioning into clear message houses and usable content frameworks for internal and external communications.
• Coordinate validation of messaging with senior leaders, functional subject-matter experts and country representatives.

2. Proactive PR and external communications delivery

• Develop and deliver proactive corporate PR storylines and announcement programmes aligned to the Group's business priorities.
• Work directly with media and PR agencies on story development, pitching, content preparation and campaign execution.
• Support media engagement activities, including spokesperson preparation, key messages and briefing materials.
• Support issues and reputational communications as required.

3. Executive thought leadership programmes

• Develop and execute executive thought leadership programmes for the Group CEO and senior leaders.
• Plan and coordinate thought leadership content across internal and external platforms, including media, digital channels and corporate communications.
• Support leadership positioning in priority topics such as healthcare transformation, quality, access and innovation.

4. Group–country communications planning and operating model

• Design and manage a structured engagement and planning process with country communications representatives.
• Establish and maintain a rolling Group and country communications calendar covering internal and external communications activities.
• Drive alignment, prioritisation and delivery discipline across markets.

5. Brand consistency and communications quality governance

• Drive brand and communications consistency across markets and channels, in line with Group standards and guidelines.
• Support the VP in implementing content governance frameworks, tone of voice and quality standards.
• Review and quality-assure key corporate communications materials before release.

6. Corporate campaigns and digital channels coordination

• Coordinate group-level corporate communications campaigns across digital and corporate channels, including websites, LinkedIn and other corporate platforms.
• Work closely with digital and content leads to ensure communications readiness and consistency across platforms.
• Support the development and rollout of corporate videos and major corporate communications assets.

Requirements

• 7-10 years of experience in corporate communications, brand communications or external relations.
• Proven experience in a regional or group communications role in a multi-market organisation.
• Strong track record in: corporate narrative and messaging frameworks, proactive PR and corporate announcements, executive communications and thought leadership, cross-market stakeholder coordination
• Experience in healthcare, financial services or other regulated industries is strongly preferred.
• Demonstrated ability to operate as a senior individual contributor and delivery lead.

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