Brand & Community Lead

Company Overview:

Fatburd Pte Ltd is a leading regional distributor of sporting goods and sports nutrition products in South East Asia, with an established base in Singapore. With a strong presence across multiple markets in the region, we specialize in bringing top-quality brands to athletes and fitness enthusiasts. Our mission is to inspire, equip, and support individuals in achieving their fitness and sporting goals.

Position Overview:

We're looking for a passionate and creative Brand & Community Lead to help build and grow a group of emerging and established sports and active lifestyle brands. If you're someone who lives and breathes marketing, loves the energy of startup-style environments, and has a natural flair for connecting with communities, this could be your dream role.

Key Areas of Responsibility:

You'll be hands-on in developing brand identities, planning marketing activities, and building engaged communities-both online and offline. This is a role for a self-starter who's excited to take ownership, experiment with ideas, and bring fresh energy to every project.

What You'll Be Doing:

Brand Building

• Help shape and evolve the tone, look, and feel of each brand.
• Define positioning and messaging that resonates with sport and lifestyle audiences.
• Maintain brand consistency across all touchpoints.

Marketing & Campaigns

• Plan and execute creative marketing campaigns across social media, digital, email, and influencer channels.
• Develop content strategies and create engaging assets (visuals, copy, video snippets, etc.).
• Coordinate product launches, seasonal promotions, and community events.

Community Engagement

• Grow and engage vibrant communities around each brand-fans, customers, athletes, and influencers.
• Build and maintain strong relationships with partners, ambassadors, and collaborators.
• Listen to the community and bring feedback into future planning.

Performance & Insights

• Track campaign performance, social media metrics, and audience engagement.
• Use insights to improve reach, retention, and ROI.
• Stay on top of trends in sport, culture, and digital marketing.

What We're Looking For:

• Creative thinker with a genuine passion for sports, fitness, or active lifestyles.
• 2-4 years of experience in marketing, brand building, or community management.
• An eye for detail and design.
• Ability to work independently, take initiative, and manage multiple projects at once.
• Strong communication and storytelling skills.
• Familiarity with content tools, social platforms, and basic analytics
• Strong understanding of the South East Asia market landscape, consumer behaviour, and cultural nuances
• Bachelor's degree in Marketing, Business Administration, or related field.

Why Join Us

This is more than just a marketing job. It's a chance to shape the voice and vibe of brands from day one, working in a space that's fun, fast-moving, and full of energy. You'll have freedom to test ideas, make an impact, and grow alongside the brands you help build.