Book Marketing Associate

Company Overview / Employee Value Proposition

PPAA Publishing Pte Ltd is an independent publishing company based in Singapore that focuses on bringing Asian ideas, stories, and perspectives to a global audience. The company publishes a diverse range of titles, including books on public policy, Asian affairs, fiction, and children's literature, working with authors, academics, and creative writers across the region. Through international distribution platforms such as Amazon, IngramSpark, and Lulu, as well as selected retail bookstores, PPAA Publishing aims to promote knowledge, creativity, and thought leadership from Asia to readers around the world.

Job Summary

We are seeking a part-time Associate to support the promotion and visibility of our book titles across digital platforms and marketing channels. The role involves assisting in marketing initiatives to increase the discoverability of our publications online and through distribution partners.

Responsibilities

• Assist in planning and implementing digital marketing activities to increase book title visibility
• Optimize book listings on online marketplaces such as Amazon and other distribution platforms to improve discoverability
• Create and support social media promotion and content for book launches and marketing campaigns
• Conduct basic research on marketing trends, keywords, and audience engagement to inform promotional strategies
• Reach out to book reviewers, bloggers, and relevant media platforms to expand promotional networks
• Monitor marketing activities and provide feedback to improve campaign performance
• Provide administrative and operational support to ensure smooth execution of marketing and promotional activities

Preferred competencies and qualifications

• Interest in the publishing or media industry
• Familiarity with social media platforms such as LinkedIn, Instagram, or Facebook to support marketing efforts
• Experience using basic graphic tools such as Canva or similar platforms to create promotional content
• Basic knowledge of digital marketing or online content promotion to assist with campaign activities