B2B Social Media Manager

About us

Omni HR is a VC-backed SaaS startup in Singapore.

We free HR teams from administrative cycles by automating the entire end-to-end employee lifecycle from recruitment and onboarding to employee engagement and payroll allowing them to redirect their time to strategic work that drives business growth.

Founded in 2021 and backed by world's leading HR tech investors, Omni is powering Asia's fastest growing companies to reach their full potential with our fully customizable HR tools.

What we are looking for

We're looking for a B2BSocial Media Manager who can amplify Omni's voice across digital channels and build meaningful connections with HR leaders and business owners across APAC. You'll own our social strategy end-to-end planning, creating, and optimizing content that educates, inspires, and positions Omni as the go-to expert for modern HR teams.

The ideal candidate is a creative storyteller and analytical thinker who thrives on turning complex HR ideas into engaging narratives that spark conversation and drive measurable results.

Responsibilities

• Develop and execute a social media strategy that strengthens brand awareness and supports lead generation
• Create engaging, on-brand content across LinkedIn, TikTok, and other platforms tailored to our APAC audience
• Ghostwrite and develop thought leadership content for executives to amplify Omni's voice in the HR community
• Manage the content calendar, ensuring consistent posting, community engagement, and timely responses
• Build relationships with HR influencers and industry leaders to expand reach and advocacy
• Track performance metrics, analyze results, and optimize content to improve engagement and ROI

Qualifications

• 35 years of experience managing social media for B2B SaaS or tech companies
• Proven success in growing and engaging audiences on LinkedIn and other professional platforms
• Strong writing and storytelling skills with experience creating thought leadership content
• Ability to translate complex HR or business topics into relatable, digestible content
• Analytical mindset with hands-on experience using social media analytics and management tools
• Proficiency in design and content tools (e.g. Canva, Figma, Hootsuite, Buffer)
• Self-starter who thrives in a fast-paced, collaborative environment