AVP/VP Regional Brand Marketing

Hiring: AVP/VP – Regional Brand Marketing

Location: Singapore

Experience: 6–8+ Years

Industry: Banking / Financial Services / Consumer Business

Regional Scope: Singapore, Malaysia, Thailand, Indonesia & Vietnam

We are looking for an experienced Regional Marketing / Brand Management professional to drive regional marketing programmes across Cards, Payments and Digital Banking.

Key Responsibilities

• Develop and execute regional marketing campaigns, customer propositions, product launches, tactical promotions and engagement programmes.
• Create campaign master concepts, creative frameworks, playbooks and toolkits that can be adapted across multiple markets.
• Partner with Regional Product, Usage and Country Marketing teams to deliver customer-centric marketing strategies.
• Work closely with local marketing teams to drive adoption of regional initiatives and share best practices across markets.
• Manage creative, media and external agency/vendor relationships to ensure high-quality and timely campaign execution.
• Analyse customer needs, market trends, competitive activity and business performance to develop actionable marketing insights.
• Manage regional marketing budgets, campaign calendars, project milestones and governance.
• Monitor campaign performance and key marketing metrics and recommend improvements to maximise effectiveness and ROI.
• Provide strategic and tactical guidance to local teams while maintaining brand governance and marketing standards.
• Develop regional marketing playbooks, best practices and knowledge-sharing frameworks to strengthen marketing capabilities.

Requirements

Degree in Marketing, Communications, Business or related discipline

6–8+ years of Marketing / Brand Management experience

Experience in Financial Services / Banking or a direct-to-consumer environment such as FMCG or online marketplaces

Regional/APAC marketing experience is highly preferred

Strong understanding of Retail Banking, Cards, Payments, Lending and Digital Banking

Experience in media planning, digital marketing and social media marketing

Strong consumer and customer-centric mindset

Strategic, entrepreneurial and creative approach

Strong branding and design sense with solid commercial/business acumen

Ability to evaluate and provide feedback on creative concepts and campaigns

Strong stakeholder, agency and vendor management skills

Ideal Profile: A strategic and commercially minded marketing professional with strong experience in regional/APAC campaigns, consumer marketing, brand management, digital activation and Cards/Payments or Retail Banking.

Interested candidates: Please DM me or share your updated CV.

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