Company Overview
From our humble beginnings in 1974, Tiong Lian Food has grown to become one of Singapore's leading importers, processors and distributors of quality pork and other meat products. We have a diverse customer base, covering major supermarkets, food manufacturers, wholesalers, HORECA, social clubs, retailers, food-courts and wet market stalls. Today, we operate from a purpose built facility incorporating state-of-the-art automated storage and processing technologies, enabling us to deliver quality products and services to consumers.
Job Summary
Lead the planning and execution of comprehensive branding and marketing strategies to drive business growth and enhance brand equity for Tiong Lian Food. Manage digital and e-commerce platforms while delivering measurable marketing campaign outcomes.
Responsibilities
- Develop and implement branding and marketing plans to achieve business objectives and strengthen brand presence
- Design and oversee production of marketing materials, including managing photoshoots to ensure brand consistency and quality
- Write compelling copy for marketing collateral, social media, and direct marketing emails (EDM) to engage target audiences
- Manage digital marketing campaigns and social media activities, analyzing reach and conversion metrics to optimize performance
- Monitor industry trends, competitive landscape, and emerging communication platforms to recommend innovative marketing approaches
- Oversee the e-commerce website and online shopping platform to enhance user experience and drive sales growth
- Prepare and analyze marketing campaign reports, evaluating return on investment, effectiveness, and customer feedback to inform future strategies
- Facilitate clear and consistent communication with internal stakeholders to align marketing objectives across departments
- Execute additional marketing-related duties as assigned by the Head of Department
Competencies & Qualifications
- Minimum Diploma or Degree in Marketing, Mass Communication, or equivalent qualification
- At least 5 years of experience in SME food manufacturing, FMCG, or a similar industry
- Minimum 5 years of experience managing e-commerce platforms and familiarity with social media channels
- Proven ability to manage marketing budgets and deliver strong return on investment
- Demonstrated experience overseeing marketing, advertising, and promotional activities
- Good knowledge of local business trends relevant to marketing strategy development
