Associate, Social Media and Content

Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.

In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.

Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.

The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan's leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.

Purpose:

Never in the history of financial services has a homegrown insurer been confronted with a bigger challenge. With fierce competition from fintech players entering the space and shifting behaviours in how consumers manage and view their relationship with money, we at Singlife have our work cut out for us.

We are seeking like-minded and fearless individuals to change, shape and evolve the way our brand stands out in our industry.

As a Social Content Creator, you will work alongside the Brand, Communications & Marketing team to crystallise this positioning. You will develop compelling and engaging content for Singlife's social media channels (Instagram, TikTok, Facebook) to drive brand awareness, affinity, and sales. You will be the expert in identifying trends in social media consumption and knowing how and when to leverage them in the form of content to engage audiences, in line with the brand's content strategy. Through content on social media, we wi

Responsibilities:

Social Content & Video Production

• Lead the development of the Social Monthly Content Calendar, aligned with brand and business priorities.
• Conceptualise, script, film and edit short-form video content (Intagram Reels, TikTok) that drives views, engagement and shareability.
• Be comfortable appearing on camera to deliver educational or trend-driven content.
• Produce static and video content that both entertains and informs, translating complex financial concepts into accessible stories that generate interest in products.
• Identify trendjacking and newsjacking opportunities relevant to the brand and execute them with agility.
• Optimise content for platform-native formats and behaviours.

Copywriting & Editorial

• Write clear, compelling and structured copy across:

1. Blog articles
2. EDMs
3. Webpages and landing pages
4. Campaign messaging

• Translate technical or regulatory-heavy topics into reader-friendly content without losing accuracy.
• Collaborate with internal stakeholders to ensure messaging clarity and brand consistency.

Performance & Optimisation

• Analyse content performance across social and digital channels, identifying what drives engagement, saves, shares and conversions.
• Use insights to refine hooks, formats and messaging.
• Present performance insights and recommendations to stakeholders.

Campaign & Stakeholder Collaboration

• Work cross-functionally with Brand, Marketing, Communications, Design and external partners to deliver integrated campaigns.
• Partner with external creators and KOLs on content collaborations.
• Support social activations, giveaways and live event coverage.
• Monitor social channels and manage community responses within agreed turnaround times.

Community Management

• Monitor Social Media channels, respond to comments and customer queries within a 24 TAT, tracking interactions for reporting to internal stakeholders
• Provide support for any relevant Brand, Communications & Marketing requests and any other duties as assigned.

Requirements:

Experience

• 2-3 years of experience in:
• Content creation, social media management or a creative/marketing agency environment.
• Producing short-form video content from concept to edit.
• Copywriting for digital platforms (blogs, newsletters, webpages).
• Managing brand social channels with measurable growth in engagement.
• Analysing performance metrics and optimising content accordingly.
• Presenting ideas and defending creative rationale to stakeholders.

Technical Skills

• Strong proficiency in short-form video editing tools (e.g. CapCut, Adobe Premiere Pro, Canva).
• Basic design literacy and visual storytelling sensibility.
• Ability to script videos with strong 3-second hooks and narrative pacing.
• Familiarity with content analytics dashboards (Meta, TikTok, Google Analytics).