Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

Razer Associate Marketing Manager will be responsible for supporting the execution of high-impact retail marketing initiatives across RazerStore locations. Role will focus on driving foot traffic, brand engagement, and in-store conversion through integrated marketing campaigns, events, and localized community strategies.

Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales
Translate global product launches and brand initiatives into localized, in-store experiences
Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines
Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion
In-Store Events & Activations
Plan and execute in-store events including product launches, esports activations, and community events
Develop run-of-show documents, staffing plans, and customer experience flows
Define success metrics for events (traffic, conversion, revenue) and track performance
Ensure consistent execution across stores through structured SOPs and toolkits

Influencer & Creator Marketing

Source and manage local influencers aligned with RazerStore audiences
Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture
Partner with internal Social and Community teams to amplify influencer content across channels
Track influencer performance and optimize for engagement, reach, and store traffic
Community & Partnerships
Build and manage relationships with local colleges, gaming communities, and grassroots organizations
Identify partnership opportunities that drive sustained store traffic and brand affinity
Support recurring community programming (tournaments, meetups, training sessions)

Cross-Functional Collaboration

Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives
Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification
Coordinate with store operations teams to ensure readiness for all activations

Store Enablement & Toolkits

Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists
Provide clear communication and training to store teams ahead of campaigns and events
Ensure brand consistency and high-quality execution across all locations
Other duties as assigned.

Pre-Requisites

3–5 years of experience in marketing, retail marketing, or experiential marketing
Proven experience executing campaigns, events, or activations end-to-end
Experience working with influencers or creator marketing programs preferred
Strong project management skills with ability to manage multiple stakeholders and timelines
Ability to translate strategy into execution with attention to detail
Excellent communication and organizational skills
Home station will be shared between the Irvine office and Los Angeles Store based on business needs.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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