Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
The Associate Manager of Global Esports will look after the management and execution of Razer's Esports marketing campaigns. They will be responsible for the coordination, crafting and deploying of marketing activations designed to elevate the Team Razer brand and support its associated hardware marketing efforts.
This role will report into the Director of Global Esports and will be project managing across different teams based around the world. Given a global nature of the position, this role may be required to work evenings, weekends and odd hours to ensure successful execution of its esports efforts.
- Design, plan and execute high-impact activations around key esports events and Razer marketing efforts
- Project manage Team Razer's marketing campaigns - such as timeline and execution tracking, stakeholder management and results analysis to ensure impactful and timely delivery
- Establish and maintain relationships with professional players, teams and influencers to showcase Razer's esports products and expand the brand's reach in the market
- Coordinate with internal marketing/product teams globally to align global esports strategies and drive cross-functional collaboration
- Manage and communicate an up-to-date marketing calendar of important esports dates such as competitive schedules and key marketing campaign dates
- Conduct regular internal reviews and competitive benchmarking to identify trends, innovative activation ideas and other marketing opportunities to elevate Razer's position as the pioneer and leader in esports.
- Perform ad-hoc department administrative duties as required
Pre-Requisites :
- BA/BS degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent practical experience
- 3-5 years of experience in marketing, specifically in the gaming and esports industry, with a focus on social media, digital marketing, and related works
- Language Skills: Fluent English is a must and (favorably) an additional second language
- Understanding of the esports landscape, which includes major game titles, esports teams and players, and other competitive brands
- Strong communication and storytelling skills, with the ability to adapt tone and messaging for diverse platforms and target audiences
- Strong organization and project management skillsets
- Ability to work in a fast-paced environment, focusing on generating business results
- Ability to work with global teams across multiple time zones and cultures
Good-to-have(s):
- Experience in building and managing social media accounts for a brand
- Experience managing external agencies and vendors
- Knowledge and experience in Digital Marketing, SEO, SEM, along with project management systems like JIRA
Are you game
