Associate Director - Regional Marketing

About the Role:

As the Regional Marketing Manager for India, you will lead the regional marketing strategy to support revenue growth, build demand, and drive pipeline in partnership with the India Go-To-Market team. This role owns the end-to-end execution of localized marketing campaigns-including field marketing, digital, ABM, events, PR, and partner/customer programs-while aligning closely with global teams. You'll be responsible for driving SALs, managing the regional marketing budget, and delivering measurable ROI.

What will you do:

- Define and execute the India demand generation strategy in collaboration with local Sales leadership and global marketing.

- Own marketing pipeline targets for India, with a strong focus on SALs, field events, and integrated campaigns.
- Lead cross-functional alignment with central teams (content, PR, demand gen, partnerships) to deliver high-impact, localized programs.
- Drive regional field marketing (in-person/virtual), customer/partner marketing, and ensure local voice is represented globally.
- Monitor and report on regional performance metrics, forecast pipeline, and optimize programs for impact.
- Support and coach the India Field Marketing Manager and engage directly with customers, partners, and prospects as needed.