As part of the Data & Tech commercial practice, the Associate Director/Director Commercial Solutions APAC will be responsible to partner with Global Client teams, New business teams, Commercial teams, Agency & Solutions teams in building and negotiating commercial proposals on New Business, Key Groupe Clients and priority PM Clients.
The role includes oversight of various platforms & capabilities under Connected Media, as well as Production and Creative DTT capabilities.
Key Responsibilities:
- Guardian of the implementation of DTT Global Strategy in APAC growth opportunities across New business, Key Group Clients and priority PM Clients opportunities
- Lead the development and selling of performance-based commercial models for new business across/led by APAC, leveraging data, technology, and platform capabilities in partnership with Solutions, Commercial and New Business teams
- Identify and lead growth opportunities across Key Groupe Clients and priority PM Clients, tied to clear business outcomes and monetization potential in partnership with Solutions, Commercial and Client teams
- Develop case studies and commercial storytelling that showcase the performance impact of Publicis platforms and solutions on client business outcomes, via measurable efficiency and effectiveness KPIs and revenue uplift modelling.
- Create and codify repeatable frameworks, and narratives to accelerate the commercialization of our platforms & capabilities and elevate solutions selling across Publicis Groupe
- Serve as commercial subject matter expert in cross-functional initiatives, new business pitches, client-related requirements and go-to market strategies.
- Provide guidance and oversight on contract negotiations and commercial constructs, ensuring scalable pricing strategies and compliance with regional and local legal frameworks
- Own & cultivate relationships with internal and external stakeholders
- Share insights & learnings across client briefs, markets & regions escalate any gap
- Share best practices and train the commercial community, as well as participate in the broader organisation upskill.
Qualifications:
- Trusted commercial strategist with deep understanding of media, data, and technology sectors. Production & Creative previous exposure is a plus.
- Proven track record in designing and closing commercial deals, including client facing negotiation.
- Expert at simplifying complex commercial constructs through packaging, balance in technical language used, always protecting the Groupe exposure
- Adept at balancing innovation and scalability in commercial constructs.
- Skilled collaborator able to work across matrixed global organizations and influence at the highest levels.
- Passionate about solving complex client challenges with creativity, clarity, and a performance mindset.
- Drives transformation and commercial impact. Navigates ambiguity and complexity with confidence.
- Champions innovative business models and challenges legacy approaches. Builds client centric proposals always tied to performance and business outcomes.
- Influences internal and external stakeholders. Brings together diverse capabilities into cohesive client-facing propositions.
