- Brand Stewardship: Serve as the standard bearer for our brand's tone of voice and narrative, ensuring consistency across all content
- Creative Collaboration: Generate ideas and actively participate in brainstorming sessions for websites, campaigns, social media content, events, and creative development
- Content Creation: Craft effective short and long-form copy across diverse digital formats, including social media, blogs, infographics, videos, emails, and websites, while occasionally handling offline projects like events
- Vendor Management: Collaborate with vendors and production teams, providing clear direction and constructive feedback for content production
- Creative Execution: Collaborate with the CAC team to design, craft, and execute the overall creative vision
- Website Maintenance: Maintain and update website content to ensure relevance and accuracy
- Analytics Reporting: Generate Google Analytics reports and conduct analysis to inform content strategies
What makes you a successful candidate
- 4 to 6 years of experience in a branding, design, or advertising agency, or in an in-house creative/communications/marketing department with a strong interest in the Finance and Investment industry.
- Detail-oriented copy editor and proof-reader of both personal and team content.
- Proven ability to create effective marketing copy that achieves social media campaign objectives.
- Passionate about writing with an excellent grasp of the English language and a keen eye for detail.
- Ability to thrive in a fast-paced work environment while engaging effectively with internal stakeholders and external vendors.
- Analytical mindset with the ability to design hypotheses, run data-informed experiments on owned digital channels, and translate findings into actionable insights and recommendations. Experience using Google Analytics, digital channels using content management systems is a plus
