Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.
In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.
Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.
The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time.
Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan's leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.
Responsibilities:
- Drive cross-sell and upsell initiatives across MINDEF, MHA and POGIS portfolios to support APE and revenue targets.
- Analyse lead performance and campaign outcomes to optimise engagement strategy and improve conversion rates.
- Identify new engagement opportunities (events, talks, campaigns) to expand insured member participation.
- Serve as key liaison between internal teams (Sales, Marketing, Ops, Claims, Compliance) and external stakeholders (MINDEF, MHA, POGIS).
- Support coordination of client/partners briefings, engagement sessions, and roadshows.
- Prepare regular performance updates and presentation materials for internal management and scheme stakeholders.
- Oversee end-to-end lead management process (lead cleansing, allocation, follow-up tracking, reporting).
- Implement structured follow-up workflows to improve response rate and appointment conversion.
- Ensure timely lead distribution and adherence to SLA requirements.
- Conduct presentations to audiences (e.g. servicemen, officers, scheme members), clearly explaining coverage, benefits, and key features.
- Conduct training sessions and product briefings for partners (e.g. SFA representatives, third-party financial advisers) on scheme benefits, positioning, eligibility and compliance requirements.
- Monitor partner engagement and provide ongoing support to improve lead quality and conversion outcomes.
- Create standard call scripts, objection-handling guides, and follow-up templates so the team communicates clearly and consistently.
- Work closely with internal stakeholders (Marketing, Product, Compliance, Legal, Ops) to review and update scheme collaterals, including application forms, benefit summaries, brochures, and website content.
- Manage shared scheme mailboxes (e.g. MINDEF/MHA/POGIS) and ensure timely acknowledgement and response in accordance with SLA.
If you find yourself able to demonstrate the criteria above, apply with us now. We look forward to your application.
