Assistant Vice President, Marketing & Business Development Strategy

• Develop and implement comprehensive marketing and business development strategies to support IR revenue growth, market expansion and business sustainability.
• Identify new business opportunities, emerging market trends and customer segments to strengthen RWS's competitive positioning.
• Partner with Marketing and Business Development leadership to formulate annual business plans, strategic priorities and growth initiatives.
• Support strategic planning for RWS 2.0 expansion, including new business opportunities, customer engagement strategies and operational readiness.
• Analyse business performance, customer behaviour and revenue trends to identify opportunities for business improvement.
• Evaluate customer profitability, reinvestment strategies and marketing expenditure to optimise commercial returns.
• Develop commercial performance indicators and management reporting frameworks to track the effectiveness of business strategies and initiatives.
• Recommend data driven initiatives to improve revenue contribution, customer value, business productivity and overall profitability.
• Formulate customer acquisition, retention and reactivation strategies across targeted patron segments and markets.
• Work closely with Marketing and Business Development teams to develop customer engagement strategies that enhance customer loyalty and lifetime value.
• Assess the effectiveness of marketing campaigns, promotional programmes and customer incentives to ensure alignment with commercial objectives.
• Identify opportunities for cross functional collaboration and integrated resort offerings to enhance customer experience and business growth.
• Lead business intelligence and analytical initiatives to support strategic planning and management decision making.
• Evaluate customer segmentation, trends, market developments and competitor activities to identify strategic opportunities and commercial risks.
• Translate complex business data into actionable recommendations for senior management.
• Develop business cases, financial assessments and strategic proposals to support new initiatives, resource allocation and investment decisions.
• Partner with Operations, Marketing, Business Development, Revenue Optimisation, Finance, IT and other relevant stakeholders to drive strategic initiatives.
• Lead cross functional projects aimed at improving business effectiveness, operational efficiency and customer experience.
• Support business transformation initiatives arising from RWS 2.0, including the development of new operating strategies and business capabilities.
• Ensure proposed marketing and business development initiatives comply with applicable government regulations, internal governance requirements and policies.
• Lead, coach and develop the Marketing & Business Development Strategy team to deliver business priorities and strategic objectives.
• Establish clear performance expectations, accountabilities and development plans for team members.
• Build team capabilities in strategic planning, commercial analysis, project management and business intelligence.
• Foster a collaborative, results oriented culture that promotes continuous improvement, innovation and accountability.

Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, Finance or a related discipline.
• Minimum 10 years of relevant experience in business strategy, marketing strategy, commercial planning, business development or revenue optimisation, preferably within the hospitality or integrated resort (IR) industry.
• Strong understanding of IR business operations, customer segmentation, revenue drivers and customer profitability would be advantageous.
• Proven experience in leading cross functional projects, developing business strategies and translating commercial insights into measurable outcomes.
• Strong commercial acumen with demonstrated capabilities in strategic planning, financial analysis and business performance management.
• Excellent analytical and problem solving skills with the ability to interpret complex business information.
• Strong stakeholder management and influencing skills, including the ability to engage senior business leaders.
• Experience with business intelligence, customer analytics, CRM systems and performance reporting tools.
• Strong communication and presentation skills, with the ability to articulate business strategies and recommendations effectively.
• Proven leadership capabilities in developing teams, driving organisational change and delivering results.