About Brompton
Our mission is to transform the way people live in cities. With over 16 million possible combinations of gears, colours, handlebars and accessories, we make more than just a bicycle, and we are more than just a bicycle company. To change urban living, we need passionate, innovative and talented people that want to challenge the status quo and make an impact.
Brompton Junction is our retail brand flagship in key cities around the world. Via in-store experts, brand-inspiring environments and the full range of all things Brompton, we strive to offer our community the best in-store experience.
We ensure that Brompton Junction is a great place for the best customer experience, and we are looking for passionate and committed individuals to join our team.
Please apply here: https://brompton.wd3.myworkdayjobs.com/Brompton/job/Junction-Singapore/Assistant-Store-Manager_JR100197
The Role
The Assistant Store Manager (ASM) in Singapore is a dynamic hybrid role: managing retail operations with an entrepreneurial marketing and community-building mindset. You'll play a key role in enhancing the in-store experience, growing our community presence, and driving partnerships that amplify the Brompton brand across Singapore. You will help elevate Brompton's retail footprint in Singapore, blending operational excellence with creative community engagement. You will be both a manager and a connector, building experiences that turn customers into advocates. If you thrive at the crossroads of retail, marketing, and community-building, this role is for you.
Measures of success
- Deliver commercial performance.
- Deliver best-in-class customer experience.
- Manage local Junction & retail marketing calendar.
- On time and on budget delivery of all brand and product launches.
- Process improvement of retail marketing, including visual merchandise/point-of-sale/product launches/community engagement.
Key Responsibilities
1. Retail & Store Operations
- Assist with day-to-day store operations: opening/closing, POS, cash handling, inventory, staff scheduling.
- Support effective inventory management: replenishment, stock counts, loss prevention.
- Sales & Performance
- Collaborate with Store Manager to meet and exceed sales and profitability targets.
- Analyse sales data and customer traffic generate insights to inform strategies.
- Team Leadership & Development
- Train, develop, and coach staff: product knowledge, customer service, in-store experiences.
- Step into Store Manager role when needed, ensuring smooth operations.
- Customer Experience & Brand Ambassadorship
- Deliver exceptional customer service manage and resolve escalations effectively.
- Engage directly with customers: demonstrations, test rides, brand storytelling.
- Visual Merchandising & Store Presentation
- Maintain visual merchandising standards aligned with global guidelines.
- Refresh store layout to optimize traffic flow and engagement.
- Retail Marketing, Community & Partnerships
- Plan, coordinate, and execute in-store and off-site brand activations (e.g., pop-ups, open days, demo rides).
- Collaborate with cross functional team to localize campaigns: digital, social, email, collateral.
- Build and nurture partnerships with relevant local communities (cycling brands, groups, urban mobility initiatives, lifestyle partners).
- Support and host community events: group rides, brand workshops, maintenance clinics in-store or outdoor venues with the team.
- Track, measure, and report community and partnership KPIs: attendance, social reach, lead generation.
Additional Duties
- Be an advocate for Brompton's B Corp commitment.
- Operations management.
- Weekly reporting, track retail performance, and efficiency.
Who you are & Experience:
- Experience: Minimum 2-5 years in retail management or ASM role, preferably in lifestyle, premium, or experience-driven retail.
- Skills: Team collaborator & team leader, open communication, and coaching abilities. Analytical: comfortable working with sales and marketing metrics.
- Marketing & Community Aptitude: Experience or interest in community programming, events, partnerships, marketing activations.
- Passion: Enthusiasm for cycling, sustainable urban mobility, or active lifestyle brands is a plus.
- Operational Excellence: Detail-oriented, organised, with ability to multitask in fast-paced retail environments.
- Flexibility: Available to work weekends, public holidays, and travel locally for events.
