Assistant Marketing Manager

Job Summary:
The Assistant Marketing Manager is responsible for developing and executing the company's marketing strategies to increase brand awareness, generate qualified leads, support sales growth, and strengthen customer relationships. The role oversees all marketing activities, including digital marketing, content creation, branding, events, advertising, public relations, and market research.

The Assistant Marketing Manager will work closely with the sales, operations, and management teams to ensure marketing initiatives align with the company's business objectives and deliver measurable results.

Job Responsibilities:
Marketing Strategy

. Develop and implement annual marketing plans aligned with business objectives.

. Create strategies to increase brand awareness, market share, and revenue.

. Identify new market opportunities and customer segments.

. Monitor industry trends, competitor activities, and customer insights.

Digital Marketing

. Manage the company's website and ensure content is current and optimized.

. Plan and execute digital marketing campaigns across search engines, email, and social media.

. Improve website traffic, lead generation, and online engagement.

. Monitor campaign performance using analytics and recommend improvements.

Brand Management

. Maintain and strengthen the company's brand identity.

. Ensure consistent branding across all marketing materials and communications.

. Develop corporate presentations, brochures, product literature, and promotional materials.

Lead Generation

. Work closely with the sales team to develop marketing campaigns that generate qualified sales leads.

. Support product launches and promotional activities.

. Develop customer engagement and retention programs.

Content & Communications

. Create marketing content for websites, newsletters, social media, case studies, and press releases.

. Coordinate internal and external communications.

. Manage the company's marketing calendar.

Events & Exhibitions

. Plan and coordinate trade shows, exhibitions, seminars, webinars, and customer events.

. Manage event budgets, logistics, and post-event evaluations.

. Represent the company at industry events when required.

Market Research

. Conduct market research to identify customer needs and market trends.

. Analyze campaign performance, customer behavior, and competitor activities.

. Prepare regular marketing reports and recommendations for management.

Budget Management

. Develop and manage the annual marketing budget.

. Monitor marketing expenditures and ensure cost-effective use of resources.

. Evaluate return on investment (ROI) for marketing initiatives.

Team Leadership

. Lead and mentor the marketing team where applicable.

. Coordinate with external agencies, designers, printers, and media partners.

. Foster collaboration between marketing, sales, and other departments.

. Any other duties as assigned by the supervisor

Requirements:
Qualifications

. Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

. Professional marketing certifications are an advantage.

. Minimum 5 years of marketing experience, with at least 2 years in a managerial role.

. Proven experience in developing and executing successful marketing campaigns.

. Experience in B2B marketing is preferred.

. Experience in technology, ERP software, manufacturing, or industrial sectors is an advantage.

Skills and Competencies

. Digital marketing platforms

. Search Engine Optimization (SEO)

. Search Engine Marketing (SEM)

. Google Analytics

. Email marketing platforms

. Social media management tools

. CRM systems

. Microsoft Office Suite

. Graphic design tools (e.g., Canva or Adobe Creative Suite) are an advantage

. Strategic thinking and planning

. Strong leadership and people management