Assistant Marketing Manager

Campaign Strategy & Brand Marketing

• Develop and drive integrated marketing campaigns across retail and digital channels to achieve brand and sales objectives.
• Lead the planning and execution of product launches, seasonal campaigns and promotional initiatives.
• Analyse market trends, consumer insights and campaign performance to identify opportunities and recommend marketing strategies.
• Manage marketing budgets and ensure campaigns deliver strong business outcomes.
• Work closely with internal stakeholders and external agencies to deliver campaigns effectively.

Customer Relationship Management (CRM)

• Develop CRM initiatives that strengthen customer acquisition, engagement, retention and loyalty.
• Plan and manage customer communications across EDM, SMS, WhatsApp, App Push, Direct Mail and other CRM touchpoints.
• Analyse customer data and campaign performance to optimise segmentation, personalisation and customer lifetime value.
• Drive customer journeys, automated campaigns and loyalty initiatives to enhance the overall customer experience.

Digital Marketing & Social Commerce

• Develop digital marketing initiatives that increase brand awareness, engagement and online sales.
• Drive social media strategy and content planning across key platforms.
• Assist with influencer collaborations and TikTok Live initiatives to support product launches and business growth.
• Monitor campaign performance and recommend improvements based on data and consumer insights.

Partnerships & Retail Marketing

• Identify and develop strategic partnerships that enhance brand awareness and create new business opportunities.
• Work closely with the Sales and Retail teams to develop marketing initiatives that drive store traffic and sales.
• Support the planning and execution of retail activations, events and experiential campaigns.
• Collaborate with Visual Merchandising and Design teams to ensure a consistent and engaging brand experience across all touchpoints.

Job Qualifications

• Degree in Marketing, Business or a related discipline.
• At least 4 to 6 years of marketing experience, preferably in retail, consumer or lifestyle brands.
• Experience in integrated marketing, CRM, digital marketing and campaign management.
• Strong commercial mindset with the ability to translate business objectives into effective marketing strategies.
• Excellent project management and stakeholder management skills.
• Comfortable analysing campaign performance and using data to make recommendations.
• A proactive, resourceful and hands-on individual who enjoys taking ownership and driving initiatives independently.
• Experience with social media platforms and CRM platforms will be an advantage.