Assistant Marketing Manager

Job Responsibilities:

Reporting to the Senior Marketing Manager, you will be responsible for the following:

• Design and develop all marketing collaterals and digital assets for the organisation, including marketing advertisements across digital platforms.

• Manage the monthly advertising budget and ensure accurate tracking and maintenance of expenditures.

• Ensure a seamless and consistent customer experience across both paid and organic touchpoints.

• Research, evaluate, and recommend new digital marketing capabilities such as personalisation tools, audience targeting solutions, emerging media channels, and digital analytics technologies.

• Monitor industry trends and competitor activities to identify opportunities for brand differentiation.

• Support the planning, execution, and optimisation of marketing campaigns, including email marketing initiatives.

• Continuously analyse and review performance metrics from digital platforms to identify areas for improvement.

Job Requirements:

• Proficient in design and video-editing skills, with hands-on experience using tools such as Adobe Illustrator, Photoshop, and Premiere.

• Strong interest and passion for building brands through digital platforms and strategic partnerships.

• Demonstrates a hands-on approach, strong drive, accountability, and a growth mindset.

• Ability to upskill and stay current with the evolving digital marketing landscape to deliver creative and fit-for-purpose solutions.

• Proven experience across paid advertising tactics, especially social media, search, and content marketing.

• Strong track record in developing and enhancing social media presence for brands.

• Excellent copywriting skills with the ability to engage consumers and repurpose content for social media, SEM, and other advertising channels.

• Self-motivated, independent, and able to work effectively in a fast-paced and dynamic environment comfortable with multitasking.

• University degree in Marketing, Mass Communications, Business Administration, or a related field.

• Minimum 3 years of relevant experience in a similar capacity, preferably within the general insurance industry.

• Strong knowledge of e-marketing tools, systems, and current online marketing concepts and best practices.

• Certifications in BCP and PGI will be an added advantage.

• Strong analytical, organisational, and presentation skills.

• Ability to work both independently and collaboratively as part of a team.

• Excellent interpersonal and communication skills.

Other Information and Benefits

• 5-day work week (Mon - Fri, 9 am - 6 pm)

• Walking distance from Tanjong Pagar MRT

• Attractive remuneration package, variable performance bonus, annual leave entitlement, outpatient and dental benefits, group hospitalization and surgical, personal accident and term life insurance, etc.