Job Summary
Our client, a well-known property company in Singapore, seeks an Assistant Manager, Marketing to lead marketing campaigns, digital media, casual leasing, and tenant events that drive traffic and revenue growth.
Responsibilities
- Lead tenant and partner collaborations to plan and execute events, activations, leasing initiatives, and promotional campaigns that enhance tenant engagement and mall vibrancy
- Manage leasing activities across advertising spaces by engaging prospects, converting contracts, and overseeing on-site implementation to maximize occupancy and revenue
- Direct the mall's media channels by overseeing campaign delivery and applying performance analytics to increase audience interaction and engagement
- Monitor campaign performance using KPIs, ROI evaluations, footfall data, and sales tracking to inform strategic marketing decisions and optimize future campaigns
- Design and implement integrated marketing and promotional campaigns that attract shoppers, support tenant sales growth, and elevate the mall's market visibility
- Support broader marketing initiatives by managing budgets, building team capabilities, and leading cross-functional projects to improve shopper experience and strengthen tenant partnerships
- Adapt marketing strategies responsively in a fast-paced environment to meet evolving business and market needs
Required competencies and certifications
- Bachelor's degree in marketing, communications, business, or a closely related discipline
- 3 to 5 years of relevant professional experience, preferably in retail or shopping mall marketing environments
- Location is Singapore West
Preferred competencies and qualifications
- Strong leadership demonstrated by effectively managing teams and stakeholder relationships
- Excellent interpersonal and communication skills to foster collaboration and influence across diverse groups
- Creative and adaptable problem-solving skills with a practical, solutions-driven approach
- Self-motivated and proactive in managing multiple priorities and delivering results under pressure
