Assistant Marketing Manager

Ready to craft stories that inspire parents — and build brands that deliver results

Busy Bees Asia is a global leader in early childhood education, with over 900 centres worldwide. Our At Busy Bees Asia, we're more than just preschools. With over 900 centres worldwide, we're shaping the future of early childhood education. As our Assistant Marketing Manager, you'll play a key role in driving enrolment, parent engagement, and brand growth — by bringing our preschool brands to life through strategic brand storytelling, product marketing, and performance-led campaigns.

Why This Role Matters

This is a leadership role that gives you both the chance to lead and the opportunity to stay close to the work that creates real impact. You'll define how our brands connect with parents, turning educational excellence into stories that move hearts — and decisions.

Your work won't just promote preschools. It will help families make one of the most meaningful choices of their lives: where to begin their child's learning journey.

What You'll Do

• Drive brand and product strategy — develop and execute marketing plans that strengthen brand positioning, support programme launches, and drive measurable enrolment growth.
• Lead integrated campaigns — plan and implement multi-channel campaigns across digital, social, and offline platforms, balancing creativity with performance accountability.
• Shape social and content strategy — lead social media planning, content conceptualisation, and storytelling across channels. Manage content creation in-house or through agencies to ensure engaging, brand-aligned, and timely execution.
• Optimise media and performance — manage media planning, budget allocation, and campaign optimisation to ensure every initiative delivers strong ROI.
• Activate parent engagement — support centre visibility through local marketing, events, and referral programmes that build loyalty and advocacy.
• Collaborate for impact — work closely with Performance Marketing, Creative, and Curriculum teams to align brand storytelling with data-driven results and pedagogical goals.

What We're Looking For

• 6–8 years of marketing experience, with strong expertise across brand, product, and performance marketing.
• Proven track record in planning, executing, and optimising campaigns that deliver measurable business outcomes.
• Strong grasp of media planning, optimisation, and budget management, with the ability to interpret insights and market trends to guide smart, ROI-focused decisions.
• Creative and strategic thinker who can blend storytelling with performance metrics to build brands that inspire trust and drive results.
• Experienced in agency management, with the ability to brief, evaluate, and optimise partnerships for performance and impact.
• A collaborative, proactive team player who thrives in a fast-paced, purpose-driven environment.
• Experience in the early childhood education sector is an advantage.

Why Join Us

• Purpose with impact – your work will help families make confident choices for their children's education.
• Learn from the best – gain exposure across brand, product, and performance marketing in a supportive environment.
• Creativity meets analytics – combine creative ideas with data-driven thinking to see how marketing truly drives business results.
• Collaborative culture – work with passionate educators, marketers, and creative partners who make every campaign count.
• Growth and mentorship – develop your craft with guidance from experienced marketing leaders who believe in nurturing future talents.

This is more than marketing. It's where creativity meets performance, with purpose.

If you're ready to learn, grow, and make a real impact, join us in shaping the future of early childhood education.