Key Responsibilities
Strategic Marketing Leadership
- Develop and execute integrated marketing strategies aligned with business objectives and event KPIs.
- Lead annual and project-based marketing planning across multiple event portfolios.
- Drive audience acquisition strategies for delegates, visitors, exhibitors and sponsors.
- Continuously identify new marketing opportunities, emerging trends and digital innovations.
Campaign Management
- Lead end-to-end marketing campaigns across digital, social media, email marketing, content marketing, paid advertising, partnerships and public relations.
- Oversee campaign calendars, budgets, timelines and campaign performance.
- Ensure all campaigns deliver measurable ROI and commercial impact.
- Optimize campaigns through continuous testing, reporting and performance analysis.
Brand & Content Strategy
- Maintain consistency of corporate and event branding across all communication channels.
- Work closely with content, design and project teams to develop compelling marketing assets.
- Guide storytelling strategies that strengthen brand awareness and audience engagement.
Digital Marketing & Analytics
- Oversee digital advertising including Google Ads, Meta, LinkedIn and other relevant platforms.
- Monitor website performance, SEO, SEM and conversion optimization.
- Utilize marketing analytics and CRM insights to improve campaign effectiveness.
- Present actionable insights and performance reports to senior leadership.
Leadership & Stakeholder Management
- Mentor and develop marketing team members to achieve high performance.
- Collaborate closely with sales, conference producers, operations and project teams.
- Manage external agencies, media partners, suppliers and strategic partners.
- Foster a collaborative, innovative and results-driven marketing culture.
Budget & Performance Management
- Develop and manage annual marketing budgets.
- Ensure effective allocation of marketing investments to maximize ROI.
- Track campaign performance against agreed KPIs and recommend improvements.
Requirements
- Degree in Marketing, Communications, Business or related discipline.
- Minimum 8–10 years of progressive marketing experience.
- Experience in exhibitions, conferences, events, B2B marketing, MICE, trade associations or professional conference organizing will be (highly advantageous).
- Strong understanding of integrated marketing strategies, digital marketing, lead generation and brand management.
- Proven experience managing sizeable marketing budgets and multiple concurrent campaigns.
- Excellent analytical skills with the ability to interpret campaign data and make commercially driven decisions.
- Strong stakeholder management and communication skills.
- Self-driven, adaptable and able to thrive in a fast-paced project environment.
