The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning concepts currently include Tanjong Beach Club, Odette, Le Bon Funk, Clink Clink, The Coconut Club, Claudine, Fico, New Bahru, Bar Bon Funk, Somma and Belimbing.
We are looking for a a passionate, relationship-driven professional with strong commercial acumen to drive and execute strategic partnerships that that strengthen the brand value and vibrancy of New Bahru while driving meaningful commercial opportunities for both the development and its community.
This role will identify, cultivate and deliver partnerships that bring creative activations, sponsorships and programming to life—helping build a strong ecosystem of collaborators, ambassadors and advocates around the brand.
Working closely with the brand, marketing, creative and venue teams, the role will translate relationships into tangible outcomes, including revenue opportunities, compelling experiences and sustained footfall.
Key Responsibilities:
- Strategic & Community Partnerships
- Identify and nurture strategic brand, institutional, cultural and creative partnerships aligned with New Bahru's positioning.
- Strengthen relationships and develop partnership ideas that translate into meaningful collaborations, activations and programming.
- Manage partnerships end-to-end—from outreach and pitching to coordination, execution and follow-through.
- Contribute to growing New Bahru's reputation as a place where meaningful partnerships and creative collaborations thrive.
- Revenue Partnerships
- Drive partnership revenue through sponsorships, venue bookings, advertising placements and co-created initiatives.
- Work with internal teams to package and commercialise partnership opportunities across the development.
- Ensure partnerships deliver mutual value for both New Bahru its community.
- Ambassador Programme
- Nurture and further strengthen an ambassador network of creators, tastemakers and community figures aligned with the brand.
- Identify and co-create opportunities for ambassadors to develop meaningful content, experiences and advocacy for New Bahru.
- Manage relationships to ensure authentic, long-term engagement with the brand.
- Project Management
- Manage stakeholders effectively, ensuring alignment across teams and timely approvals.
- Act as the primary liaison for partners, ensuring clear communication and mutual value delivery.
- Work with internal teams and tenants to translate partnerships into events, ad placements, campaigns and programming that support business goals while maintaining strong brand alignment and operational feasibility.
- Manage partnership budgets responsibly, ensuring effective use of resources and strong return on investment.
Key Requirements
- At least 3 years of experience in partnerships, marketing, business development, events, or a related field.
- Strong relationship-building skills, with the ability to engage and work effectively with brands, creatives, partners and internal stakeholders.
- Commercially minded, with the ability to identify partnership opportunities that create value for both brand and business.
- Strong project management capabilities, able to manage multiple collaborations from concept through execution.
- Excellent communication and presentation skills, with confidence in pitching ideas and representing the organisation externally.
- Highly organised and detail-oriented, with the ability to manage timelines, stakeholders and deliverables.
- Comfortable working in a dynamic and evolving environment, where collaboration and initiative are valued.
- A genuine interest in culture, creativity, community-building and lifestyle brands.
We love people who are
- Naturally curious, always exploring new ideas, collaborators and opportunities.
- Relationship-driven, with a genuine ability to connect people and build trust.
- Resourceful and proactive, able to turn ideas into action.
- Thoughtful and collaborative, bringing people together while respecting different perspectives.
- Highly organised, able to manage complexity without losing sight of the bigger picture.
- Commercially aware, balancing creativity with practical business outcomes.
- Kind and generous in spirit, while maintaining high standards in their work.
- Accountable and solution-oriented, taking ownership and following through.
We believe in taking care of our people, so they can take care of others. We recognise and support each individual through medical and insurance coverage, employee dining discounts across our venues, celebrations for each individual's key milestones, as well as one month sabbaticals for long-service individuals.
Take an inside look at our culture or find out more here.
https://www.lobehold.com/playbook
https://instagram.com/tlbg.openarms
Click on Apply or send your CV via Whatsapp to 80832942.
Should your application progress to the next stage, we will be in contact to arrange for an interview.
