Assistant Manager, Marketing Go-To-Market

Job Description

About the Role

We are looking for a dynamic and result-driven Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market (GTM) Initiatives drive acquisition, engagement, and retention. This role will oversee integrated marketing campaigns across multiple channels and ensure that marketing strategies effectively support business growth.

The ideal candidate combines strong marketing fundamentals with analytical thinking and execution excellence, cross-functionally.

Key Responsibilities

1. Campaign Planning & Execution

Co-lead the planning and execution of integrated marketing campaigns across digital, social, and offline channels

Co-develop go-to-market strategies for new products, promotions, and key marketing initiatives

Work with agencies and internal teams to develop campaign, messaging, and media strategies

Manage campaign timelines, deliverables, and budgets to ensure successful launches

Monitor campaign performance and drive optimization to improve marketing effectiveness and ROI

2. Brand & Content Management

Ensure brand messaging and positioning remain consistent across all marketing touchpoints

Oversee the development of marketing assets such as digital ads, EDMs, social content, and promotional materials

Manage marketing calendars, product launches, and brand engagement initiatives

Collaborate with creative agencies to develop compelling marketing content that resonates with target audiences

3. Performance Marketing & Analytics

Analyze campaign performance data to generate insights and optimize marketing strategies

Work with CRM teams to design lifecycle marketing programs that improve engagement and retention

Monitor competitor campaigns and market trends to identify opportunities for differentiation

4. Cross-Functional Collaboration

Partner closely with product, sales, and customer support teams to align marketing initiatives with business objectives

Manage agency partners, media vendors, and marketing suppliers to ensure high-quality campaign delivery

Oversee marketing budgets, tracking campaign spend and ensuring efficient allocation of resources

Qualifications

Requirements

46 years of marketing experience, preferably in B2C or customer-centric industries

Hands-on experience in executing digital and offline campaigns

Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms

Strong analytical skills with the ability to interpret data and generate actionable insights

Excellent project management and communication skills

Collaborative mindset with attention to detail and execution excellence

Background in telecommunications, fintech, or digital-first consumer brands

Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies

Comfortable working in a fast-paced, driven environment

Ability to use Ai tools for designing