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cygnify

Assistant Manager, Marketing Go-To-Market

cygnify
Singapore
4-6 Years
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Job Description

Job Title: Assistant Manager, Marketing Go-To-Market

Location: Singapore

About The Role

  • We are looking for a dynamic and result-driven Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market (GTM) Initiatives drive acquisition, engagement, and retention. This role will oversee integrated marketing campaigns across multiple channels and ensure that marketing strategies effectively support business growth.
  • The ideal candidate combines strong marketing fundamentals with analytical thinking and execution excellence, cross-functionally.

Key Responsibilities

  • Campaign Planning & Execution
  • Co-lead the planning and execution of integrated marketing campaigns across digital, social, and offline channels
  • Co-develop go-to-market strategies for new products, promotions, and key marketing initiatives
  • Work with agencies and internal teams to develop campaign, messaging, and media strategies
  • Manage campaign timelines, deliverables, and budgets to ensure successful launches
  • Monitor campaign performance and drive optimization to improve marketing effectiveness and ROI
  • Brand & Content Management
  • Ensure brand messaging and positioning remain consistent across all marketing touchpoints
  • Oversee the development of marketing assets such as digital ads, EDMs, social content, and promotional materials
  • Manage marketing calendars, product launches, and brand engagement initiatives
  • Collaborate with creative agencies to develop compelling marketing content that resonates with target audiences
  • Performance Marketing & Analytics
  • Analyze campaign performance data to generate insights and optimize marketing strategies
  • Work with CRM teams to design lifecycle marketing programs that improve engagement and retention
  • Monitor competitor campaigns and market trends to identify opportunities for differentiation
  • Cross-Functional Collaboration
  • Partner closely with product, sales, and customer support teams to align marketing initiatives with business objectives
  • Manage agency partners, media vendors, and marketing suppliers to ensure high-quality campaign delivery
  • Oversee marketing budgets, tracking campaign spend and ensuring efficient allocation of resources

Requirements

  • 4–6 years of marketing experience, preferably in B2C or customer-centric industries
  • Hands-on experience in executing digital and offline campaigns
  • Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms
  • Strong analytical skills with the ability to interpret data and generate actionable insights
  • Excellent project management and communication skills
  • Collaborative mindset with attention to detail and execution excellence
  • Background in telecommunications, fintech, or digital-first consumer brands
  • Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies
  • Comfortable working in a fast-paced, driven environment
  • Ability to use Ai tools for designing

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

cygnify

Job ID: 147435925

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Last Updated: 19-05-2026 06:39:51 PM
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