Job Description
Job Description
The role will execute day-to-day digital content production, manage social channels and calendars, coordinate programme marketing campaigns, and track basic performance metrics. This is a great role for a mid-level marketer who enjoys creating multimedia content, collaborating with diverse stakeholders, and ensuring brand consistency across touchpoints.
Key Responsibilities
Digital & Social Media Execution
- Manage content calendars and publish content for Instagram, LinkedIn, Facebook, TikTok, X and YouTube.
- Produce short-form videos, student features, reels, IG Stories, and simple motion graphics.
- Design visuals for campaigns, social posts, and events using Adobe Creative Suite/Canva.
- Support end-to-end photo/video production: simple scripting, filming, editing.
- Ensure alignment with NUS brand guidelines and maintain the digital asset library.
Programme Marketing Support
- Coordinate marketing activities for undergraduate and postgraduate programmes (brochures, web copy, infographics, email/social assets).
- Work with internal teams, students/alumni, vendors and agencies on campaign deliverables and timelines.
- Assist with landing page and microsite updates; provide feedback on user experience.
Analytics & Reporting
- Track basic KPIs (reach, engagement, clicks, leads) for campaigns and social channels.
- Prepare monthly/quarterly snapshots and simple insights; flag areas for optimisation.
Communications & Branding
- Support brand consistency across presentations, publications and digital collateral.
- Assist with flagship events and milestones (content capture, on-site social coverage, post-event recaps).
Stakeholder Engagement
- Collaborate with students, faculty, researchers, admin staff, alumni, healthcare partners, agencies, and vendors.
- Coordinate with media and event organisers when required.
What We're Looking For
- A proactive executor who takes ownership of deliverables and meets deadlines.
- A collaborative team player who communicates clearly and works well with stakeholders.
- A creative doer who is eager to learn and improve based on data and feedback.
Qualifications
- Bachelor's degree in Communications, Business, Graphic Arts or related field.
- 3 to 4 years experience in marketing, digital communications or content creation.
- Strong writing and storytelling skills with a keen eye for visual detail.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
- Familiarity with video tools (iMovie, Final Cut Pro, Premiere Pro); DSLR and Lightroom experience is a plus.
- Basic knowledge of GA4, SEO/SEM, social analytics and paid campaign coordination.
- Bonus: experience with Sitecore, Tableau or UX/UI.
- Excellent time management; meticulous, resourceful and adaptable in a fast-paced environment.
- Strong command of English.
More Information
Location: Kent Ridge Campus
Organization: Yong Loo Lin School of Medicine
Department : Alice Lee Centre for Nursing Studies
Employee Referral Eligible
Job requisition ID : 31097
